In the rapidly changing world of SEO, companies must be willing to pivot and change strategy on a dime, or risk becoming dated and irrelevant. SEO is always changing. One of the biggest mistakes that companies make is not changing along with it. Before the internet, the pace of business was much slower. It was […]
The goal of Spotify and really any music service is to tune the listener’s experience to their favorite artists and genres. When you first create an account they ask you to pick your favorite artist and genres. This helps to build a custom foundation that will be fined tuned as they listen to music. From […]
Google has been blocking Canadians in response to the bill C-18 that parliament initiated. The bill introduced last spring would require internet companies like Google and Facebook to pay news publishers for using their content. This bill is currently being under debate in Canada. This bill is similar to the one in Australia in that […]
Imagine that you work for a sports media company and your next project is to create a montage of the US women’s soccer team over the past 20 years. To do this, you must scour through thousands of stats and hours of footage, and hundreds of articles and photographs. If your company had invested in […]
By Caroline Marshall When developing a digital marketing strategy for your company, one of the best places to start is hiring an SEO specialist. SEO specialists are trained to optimize your website so that it will rank better in search engine results. By using analytic services, they help your site to attract more organic traffic […]
By Caroline Marshall When writing SEO, it is important to know that there are many scenarios in which things can potentially go wrong. In order to optimize content, it is important to develop an awareness of the common errors that may arise. The best way to find a problems within your SEO content is to […]
The connections between HTML and SEO are very important to notice when building a website. It is important to use certain tags or small pieces of HTML so that search engines can properly read the content that is in your website. When a search engines crawler comes across the content on your website, it looks […]
by Caroline Marshall Search engine optimization (SEO) is more than just writing, it’s a crucial element that helps your website to show up in the top search results. However, in order to create optimal content for the search engine, there are several specific techniques that are essential. This guide will provide you with the perfect […]
EBay is another search engine where people go to find things. Except since it functions as a marketplace they had to create a system to best optimize that. Ebay has its own internal search engine, Cassini, which works better with its marketplace style. It takes into account not only ad compliance, but also the seller […]
Firstly, let us look at what a title tag is. It is just simply the headline of an SERP, search engine results page. If you Google something in the search bar and enter it the title tags are the relevant searches that pop up with that similar description. It is the first thing people and […]