Search Engine Optimization (SEO) is the compass that leads users to their destinations in the vast digital landscape of the internet. For online companies and websites it is the driving force behind exposure traffic and eventually success. But SEO can be used for both legitimate and illegal reasons much like any other tool. Step inside […]
Keyword research is all too important for optimizing a website. If not done carefully, you risk optimizing words that no one searches, or even worse, the wrong people search. While it is important to have people come to your website, it is much more important to acquire those who would actually be interested in buying […]
When it comes to optimizing your website, including quality content is a key driver for increased traffic. Content is another aspect that you can optimize as well, being able to key in on specifc words or phrases just as you would a blog post. It is not difficult to create quality content, but it is […]
Mobile optimization is a crucial part of today’s digital landscape, not only impacting the experience of users but also SEO ranking. Google’s emphasis on a mobile-first website means that failure to optimize this aspect qof a website will drastically tank your ratings on any search engine, but especially on Google. Mobile optimization directly influences key […]
Every element of a webpage plays an important role in increasing visibility and ranking for your website on search engine results pages (SERPs). Among these elements, meta tags stand out as one of the most important features, it has a significant influence on a website without the user knowing they exist. With best practices in […]
Rich Snippets (also known as “Rich Results”) are normal Google search results with additional data displayed. This extra data is usually pulled from Structured Data found in a page’s HTML. Common Rich Snippet types include reviews, recipes, and events. The vast majority of Google search results display the same 3 pieces of data: title tag, […]
Nowadays, content is supreme in the digital world. Countless people utilize its benefits, like bloggers, businesses, influencers, etc. By creating the right kind of content, you can increase the likelihood of success online. But what if we didn’t use content to just meet means-to-an-end, but as a product to be a resource for other people? […]
Keywords are the building blocks of online search, everything about search is built around them. From bots to many SEO tools, keywords guide users to the information that they need. While many are familiar with traditional keywords (restaurants in Pitsburg), long-tail keywords are one of our biggest assets. If used correctly they can unlock new […]
High-quality and perfectly relevant images for your brand available instantly and inexpensively. Sound like an SEO dream? Enter AI-generated images which can be just that. Below I will cover a few of the distinct advantages and uses of these images. Freshness is King: Stand Out from the Stock Photo Crowd Stock photos often feel disingenuous […]
Negative SEO, also known as adverse SEO, is the attempt to harm a business’ visibility in search engine results. The goal of this type of SEO is aimed at stealing keyword rankings and traffic. The purpose of this tactic is to make the target website look like it is using SEO spam tactics that violate […]