Ecommerce SEO focuses on the use of search engine optimization in order to generate more traffic for an online store. For instance, on Google, 10 organic search results appear within the first page of results from any search. It is the most ideal for any online retailer to appear within this first page of results […]
Pain and gain maps help search engine optimizers classify the persona who view their site. If you think about it, every decision is made weighing the pain and the gain, or the risk to reward. This means online decisions are no different. Knowing the pains and gains of our internet persona helps us to think […]
Just as there are two types of SEO (on-site and off-site), there are also two ways psychology interacts with SEO. Firstly, SEO done well has to be done with the end user in mind. When finding the most effective keywords, one must understand the target audience and how they would word their searches. Searches come […]
“Google announced that they will be introducing AI services in their google searches. Google announced today that it will soon be rolling out AI powered features in its search results, providing users with a new, more intuitive way to navigate and understand the web. These new AI features will help users quickly understand the big […]
In class, we have spent an extensive amount of time discussing how crucial it is to have a clear understanding of your target user. It is something that I understood was important but didn’t fully understand how much actually goes into the process and how specific you must be. Defining your target market is not […]
SEO is not an area belonging only to the computer geniuses and coding nerds. When taught correctly, anyone can learn how to optimize their business site. However, there’s certainly an SEO terminology, a necessary lingo. In order to make the process a little simpler, I’m going to cover an important SEO term to add to […]
Keyword research is a crucial element of SEO since it allows you to better understand your target market. It can aid in finding what people are searching for, how many are searching, and the format they want to view the information. With the ever-increasing volume of search terms, it is important to diversify website pages […]
Since essentially the beginning of civilization, libraries have served as our fundamental access to information. Some people went to their local library to conduct research, write a case study, or perhaps for entertainment purposes. Less than a century later, libraries rank second in terms of research applicability and convenience. As we continue to expand mankind’s […]
I thought it would be a good idea for my first post to discuss some of what I would like to get out of this SEO class with professor Sweet. First and foremost, I hope to gain a better understanding of SEO. I suspect that we probably all have at least a basic understanding of […]
According to Google’s John Mueller, companies should be looking at their “awesomeness” to improve SEO. But how do you create awesomeness with billions of websites online? Anna Crowe explains in her article, “Top 8 Goggle Ranking Factors, What really matters for SEO,” that there are key ranking factors companies should target to improve SEO. Google […]