Metadata serves as the skeleton for your website by providing information about the data on your site. This data can be optimized just like the content on your site. Here are three kinds of metadata that can be optimized: Title metadata is the most important data on your website. It is what leads your page […]
If SEO is Search Engine Optimization, then AEO is Answer Engine Optimization. Answer Engine Optimization is poised by some, such as Forbes’ Council Member Giri Devanur, to be the future of SEO. AEO focuses its optimizing efforts on one goal: being the primary answer to any question asked. Have you ever typed a simple question […]
SEO is a fixture in today’s world of online marketing and ecommerce. Since the practice is unavoidable, here are three tools you can use to boost your business’ SEO. If keywords are still a confusing concept, Ahrefs will be your best friend. The service searches your website from top to bottom, helping you find the […]
Google is making changes to its search results to make them more visual, “snackable,” personal, and human. The aim is to provide users with a more engaging and interactive search experience. One of the key changes that Google is implementing is to make its search results more visual. This means that users can expect to […]
What is SEO process of optimizing a website to rank higher in Search Engine Results Pages (SERPs). Why is SEO important SEO is so important because most users (~70%) will click a result that appears closest to the top of the page and will not scroll down for further options. How does SEO work search engines […]
The following Text was written by Chat GPT on Keyword research in SEO. Keyword research is the process of identifying the search terms and phrases that people use when looking for information, products, or services online. It is one of the foundational elements of search engine optimization (SEO), as it helps website owners and marketers […]
Rand Fishkin, the founder of Moz, is a prominent figure in the world of SEO and is a strong proponent of the idea that content is king when it comes to SEO and digital marketing. There are a few key reasons why Rand believes that content is so important: Overall, Rand Fishkin’s “content is king” […]
As the semester comes to and end,I thought it would be a good to review some of the basics that we learned at the beginning of the semester that are still essential. The first point being how search engines work. Google specifically sends out crawlers to follow hyperlinks on the web to discover new content. […]
Featured snippets and rich snippets are powerful tools for increasing your website’s visibility in search engine results pages (SERPs). A featured snippet is a summary of an answer to a user’s query that appears at the top of the search results, while a rich snippet includes additional information such as ratings, reviews, and pricing. To […]
When talking about SEO, we talk a whole lot about Google. But what about other search platforms. And I’m not talking about Bing or Yahoo. I’m talking about what we usually think of as apps: Youtube, Spotify, etc. Because these are also search engines in social media form. And since we’ve been talking about social […]