The next big wave of technology is upon us. Artificial intelligence is as accessible and consumer-friendly as ever – especially with Chat GPT and Bing’s new AI-powered search tool. If website designers aren’t utilizing AI, will they be able to keep up with their competitors who are? There is not unanimity of opinion regarding whether […]
You may have heard of the term “link baiting,” and it sounds pretty sketchy, but is it? Link baiting simply refers to process of creating content so amazing that people will want to link to it. It’s not like clickbait, which is creating sneaky and misleading titles to get clicks. Link baiting is actually following […]
Link building is the process of getting other pages to link back to pages on your own site. This process increases traffic to your site through other sites that are credible and reliable. Below is a list of the most common link building strategies: Link building is very important because the more backlinks a page […]
We have been constantly learning the good and practical ways to implement SEO strategies into our websites and businesses but have not yet looked at how poor SEO can affect your business in negative ways. According to recent studies if your page takes longer than 3 seconds to load almost half of the searchers out […]
Keyword stuffing involves the repetitive use of keywords on a website, whether the keywords are relevant to your site or not. This is known as a “black hat SEO” practice because it intends to deceive the search engine into ranking highly for a particular term solely due to the number of times the term is […]
Targeting Longtail Keywords is an effective SEO strategy because they do not require high domain authority. This makes it easier to Rank well in search engines. Longtail keywords are typically phrases containing around three to six words with a low search volume. As such they are more specific and have a higher search intent than […]
EAT Stands for Expertise, Authoritativeness, and Trustworthiness. YMYL stands for Your money or Your Life. Google references both of these concepts in their Search Quality Rater Guidelines to evaluate the effectiveness of search results. E_A_T refers to Google’s judging of a page’s credibility. Google uses quality raters who are real people that determine how well […]
When creating content both the searcher and the search engine must be considered. Seo Content is content designed to rank in Search engines. As discussed in class the best way to do this is to target the true intent of the user’s search. In most cases when content does not fails to target the searcher’s […]
Pogo-sticking is something that we do everyday when we are making a Google search. This is something that can make or break your website’s amount of traffic. This is when the user clicks on your site and then they just go back to the SERP and click on a new link because yours was not […]
SEO has long been the crucial piece for digital marketing, until Answer Engine Optimization (AEO) entered the scene. AEO is like SEO in that it optimizes content for search queries that are phrased as questions. The aim is for the question to appear in the SERP as a snippet or answer box. The rise of […]