SERP analysis is a fundamental aspect of search engine optimization. It should be one of the first steps you take to research a keyword phrase. SERP analysis is the process of identifying what pages are ranking at the top of the results page and why. Very few people move past the first page of results […]
Black-hat SEO is the practice of using unethical practices to force your page to rank. These practices, which include sneaky redirects, keyword stuffing, and hidden links, are considered unethical because they are usually spam or low quality content that mislead the web crawlers to allow them to rank while sidelining content and pages that actually […]
SEO-friendly content is important when trying to write and publish content with the goal of ranking on the first page of results in search engines. The first tip is that you want to match search intent. Search intent refers to a person’s purpose when they are searching for something. The “People Also Ask” section also […]
Mobile seo has been around for some time now. It’s been integrated into common practice for most brands when considering how to reach people. Google prioritizes mobile sites first when it determines the indexing of its media, and nearly every potential customer has mobile access to the internet. It makes sense to capitalize on this […]
SEO and marketing are very similar in mission. As a marketing major, I went through a very specific process in selecting my major. I knew I wanted to have a business degree because I wanted the business core education. I also wanted to feel confident in business knowledge in preparation for stepping into a world […]
Search engine optimization is all about how to create a website that search engines will rank highly. It is especially important to generate a competitive ranking for the keywords from searchers with demand for that specific content. Entrepreneurship is all about foresight. So how exactly are the two related? Well, while entrepreneurship is all about […]
Using schema markup is a highly effective strategy for optimizing your website for local SEO. Schema markup is a type of structured data that provides search engines with additional information about your website’s content, including your business location, contact information, business hours, and other important details. By adding schema markup to your website, you can […]
Obtaining local backlinks is a critical component of optimizing your website for local SEO. Local backlinks are links that come from other local businesses or websites in your community, which help to establish your website’s authority and credibility with search engines. To get local backlinks, you should first identify businesses and organizations in your area […]
Optimizing your website for local SEO can be done by getting listed in local directories. These are online platforms with listings of businesses, including their name, address, phone number, and website. Popular directories include Yelp, Yellow Pages, TripAdvisor, and Foursquare. Make sure that you create a complete, accurate listing with consistent information across all directories […]
Enhancing your website’s local SEO involves a crucial component known as optimizing the site for localized keywords. These words are phrases that express your region, state or city and their relevance to businesses in similar industries like yours is vital. Identifying specific target audience searches by utilizing keyword research tools such as Google Keyword Planner […]