For years now, computer programmers have been working on ai that can create art. It has only been in the past year that tools like Midjourney have come out and changed the game drastically. Now, a computer can create abstract and photorealistic art as good as any expert with a few prompts and key words. […]
Google E-E-A-T has become one of the most important aspects SEO. Unfortunately, it is also one of the most confusing as well, even for experts. E-E-A-T stands for experience, expertise, authoritativeness, and trust. These concepts come from Google’s Search Quality Rater guidelines and is a factor they use to assess the overall quality of a […]
Using Twitter for a brand is a great way to connect with customers on a more personal basis. Google creates a carousel for the Twitter account. Which lets the brand control what recent posts come up for the searcher. Putting up a new product or talking about something trending in your given industry. Can help […]
If a company wants to rebrand, they should be careful in order to not lose their search engine rankings. First, the company needs to make sure that the new name they pick follows the Trademark Law. This is a crucial part of rebranding because you want to protect your domain from potential litigation threats. Next, […]
A customer Journey map is a visual representation on how users navigate through your website, this can also be called a conversion funnel. This is helpful because this will determine the kind of experience a user has on your website. You want to be able to understand why people interact with your website from when […]
Writing a blog post with SEO in mind might lead you to focus on including as many keywords as possible, but there are other essential aspects of writing that will not only attract readers but keep them engaged in your writing. Here are three tips for writing that will engage readers. Not only should the […]
How to reach an audience is one thing. How to connect to an audience is another. The simplest things are sometimes the most overlooked about what makes content stand out or be swept down stream. Making sure your content differentiates itself from the competition is where you set yourself apart from your competitors. Here are […]
Small business owners always run into battles with large corporations, however with the internet it helps to even the playing field if used wisely. This article exemplifies all that is needed to have a great result on Google and increase your clicks as well as not have to pay for ads. The article teaches about […]
One major part of staying competitive in search engine optimization is keeping up with your competitors. Analysis of their webpage is a key part in seeing how successful they are. Seeing what they are doing well and what is not working is key in critiquing your own website. Some basic ways to analyze your competitors […]
Tiktok has begun to expand its offerings, moving into the search ads market. This places Tiktok as a rival to Google and Microsoft, who are both giants in the search market. Tiktok is planning to offer advertisers the opportunity to bid on select keywords and phrases specific to their product or service. This benefits the […]