Many people want to appear on the first Google search engine results page and they will do whatever it takes to get their website on top. Sometimes people break Google’s guidelines to increase their rank which is known as black bat SEO. Google’s Webmaster Guidelines provide a set of rules that must be followed during […]
https://www.youtube.com/watch?v=0YzOGD8D8Qo When looking to improve your sites SEO, it is important to have actionable, easy to follow steps. This video by Matt Diggity does just that by laying out five key steps for how to improve SEO and using his own site as an example. Many of the points he touched on directly correlate to […]
I found Professor Sweet’s discussion of “black-hat SEO” pretty interesting, so I decided to do a bit more digging. The term originates from western movies, where good guys would wear white hats and the bad hombres would wear black hats. Interestingly, there are actually a lot of parallels – in western movies, the black hat […]
Of course we know that Black Hat is bad and in some ways very unethical. But what exactly are the techniques behind Black Hat? One of the techniques used is called keyword stuffing, which basically is plugging in as many keywords as possible into an article. But is not effective in terms of rankings because […]
Black Hat SEO is a dangerous practice due to its manipulation of proper SEO tactics. While some Black Hat SEO strategies seem worth the risk due to their quick results, what should be understood is that these results come at a great risk. After the development of SEO as a professional field, major search engines […]
Informational content is a very important aspect of search engine optimization(SEO). If you want to boost your SEO site’s position starting with informational content is a necessity. Many people have trouble with this key aspect of informational content which will help answer vital questions of the customer from their site. When a site doesn’t answer […]
By Caroline Marshall When creating a business or personal blog, it is crucial to be posting regular content so that your audience is entertained and engaged. However, oftentimes it can become difficult to come up with ideas that relate to the audience and promote business. To come up with original ideas, here are the best […]
It is important to develop a coherent business strategy when it comes to tackling problems related to your corporation. For instance, perhaps a marketing team has been tasked with updating or editing the content on their businesses website. Before the team involves themselves any further with the project, developing a framework of tactics can equip […]
You may have heard of “Black Hat SEO,” a term used to describe dishonest SEO practices involving intentionally deceiving the user and search engine for increased views and a higher ranking on Google. You also might think that no one or no company would actually use those types of tactics. Unfortunately, there have been tales […]
Microsoft’s search engine Bing has recently been optimized with a newly enhanced artificial intelligence aspect. With it, users can phrase their questions and needs in much more complex ways. This will cause drastic changes in SEO as search will become more of a conversation amongst the server and the user. The artificial intelligence can respond […]