The Premier Lacrosse League (PLL) operates in a rapidly growing but still niche sports market, making Search Engine Optimization (SEO) a powerful and underutilized tool for long-term fan growth. Unlike major leagues that rely heavily on legacy audiences, the PLL depends on discovery—new fans searching for lacrosse highlights, rules, player profiles, gear, and youth development […]
Search Engine Optimization is constantly being developed and adapted to help deliver the right content and solve the problem or need for the user more efficiently. I looked into an article titled 12 SEO Best Practices for 2026 (12 SEO Best Practices for 2026 | DesignRush), to compare what they said to what we’ve looked […]
My past two blogs have attempted to bring some clarity to someone who has just started researching SEO; this is a continuation of that. One of the most important aspects of SEO is keywords. Put simply, keywords are important to SEO because business attempt to understand and utilize certain keywords to help direct users that […]
In class, we discussed Meta Tags. These are tags that tell about the page. Title tags are similar to these, but are known as “Page Title Elements.” This is what is shown on the SERP (search engine results page). Sweet began to recommend some tips for optimizing the title tags. But first, why is this […]
Picture this: you have just started your small business out of your home. Up until this point, you have been making and selling your product through social media (Instagram and Facebook). You figured out how to use those sites pretty well, but the majority of your sales are still coming from family and friends. You […]
One thing I have noticed while learning about SEO is how confusing it feels at first. Everyone talks about keywords, algorithms, rankings, and optimization, but it is hard to tell what actually matters. This made me curious about why SEO feels so overwhelming for beginners, even though the basic goal seems simple: get people to […]
When you are starting to think of your audience, a helpful trick can be to create an imaginary individual that represents someone who you would like to search for your site. This person can be given a specific name to categorize themself as your searcher and you can start to define their characteristics. To begin […]
The PageRank Algorithm In 1996, two Stanford students, Larry Page and Sergey Brin, developed the PageRank algorithm as part of a research project for a new kind of search engine. The concept is quite simple: the algorithm calculates the importance of web pages based on the number of links pointing to them. The university filed […]
SEO, or search engine optimization, in its broadest sense, is the process of increasing a website’s visibility and deploying techniques that increase traffic to the site, therefore making it rank higher in search engine results. Within the realm of SEO, however, there are two additional camps. These consist of black hat and white hat SEO. […]