However, the process of maximizing clicks to a website does not necessarily mean getting bogged down in research about various keywords or designing complex spreadsheets that contain information about search volume. In truth, some of the best approaches for SEO involve ignoring the need to focus as heavily on the research about the exact word […]
When people first hear the term Search Engine Optimization, they usually imagine something technical with code, algorithms, and people trying to outsmart Google like its chess. Because of that, many beginners misunderstand SEO before they ever actually use it. The easiest way to understand SEO is by defining what it is not.First, SEO is not […]
People who are beginning to create a website may think alt text is an unnecessary feature since many users do not directly see the words. Alt text, however, is one important way to improve a site’s SEO. Through it, you can improve your websites ranking through Google images. Alt text also provides a useful link […]
First, it may be helpful to define what short-tail and long-tail words are. Short-tail keywords are very short phrases consisting of only one or two words that are broad and cover a wide range of categories. For example, “travel places”, “recipes”, “shoes”, and “photography”. Long-tail words are longer phrases that narrow down the search. These […]
Introduction I wish that SEO could be one-size-fits-all, but that isn’t the case. Many people will graduate and work for an business that potentially has a national audience and pre-established best practices for SEO. Those that want to work locally and start their own brick and mortar agency will have a different path to walk. […]
A search document released back in 2024 revealed how exactly Google used clicks, links, and content for ranking. This information was great for websites, as they then knew how to rank higher in the search engine. The things that people discovered were that links matter. Links are good when the website that links to your […]
For this week I read the section called “Ten Myths and Mistakes” in SEO For Dummies. After reading I chose four of the ten to share with you. #1 (Myth) It’s all about Meta TagsOften times people think that keywords and description tags are things to revisit after doing your meta tags. However, this is […]
Long-tail keywords target broad concepts and user intents. These keywords are typically three to four words which results in having a low search volume, competition rate, and cost-per-click. This leads into search engine optimization because optimizing your website with these keywords allows for higher ranking on Google. This is crucial because around 70% of all […]
Google is the most popular Search Engine Optimization used today. It is so popular that us as humans have coined the term “googling” as a verb. In an article written for ResearchFDI, a survey stated that within every minute there are 5.9 million searches being processed on Google. Adding this up constitutes to over eight […]
When setting up your site to be found on the web, there are many aspects to consider. One such aspect is the mind of the searcher. Sounds fancy and complicated, right? Well, it is not actually as intense as it may sound. Read on to find out… Obviously, your site needs to be easily crawlable. […]