How it is set up? Facebook is very confusing to younger audiences even though the younger generations are more tech-savvy. Gen X uses Facebook the most out of every generational group. Gen Z, Gen Alpha, and Millenials use Instagram and TikTok primarily. The Facebook setup seems very clunky to me and not user-friendly. Pros As […]
The 2024 solar eclipse has been occupying news headlines in the past few months. Many Americans are thrilled with the possibility of being able to witness such a fantastic occurrence on April 8th. This excitement can be quantified by diving into the Google search trends in the months leading up the solar eclipse. Here are […]
First, we need to know what newsjacking is. Newsjacking is the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. One of the ways to get better at newsjacking is to connect with a well known web publisher or […]
Finding the right keywords feels a bit like an Easter egg hunt. Only, there’s countless eggs, half of them are rotten, and only a few have prizes inside. Here’s your basic guide of how to look for the right ones. 1. Search potential Just like there’s no point in looking for Easter eggs in off […]
In the vast online realm, pinpointing your target customers might seem like a daunting task. But fear not, for SEO holds the key to unlocking this mystery. Let’s delve into the art of understanding your audience and harnessing the power of keywords to guide your online strategy. Get to Know Your Audience: Understanding your target […]
In the ring of online visibility, SEO is the undisputed champion. But there’s a fierce battle between two contenders: White Hat and Black Hat tactics. Let’s dive into the showdown and see why White Hat SEO reigns supreme while Black Hat tactics end up down for the count. White Hat SEO: The Heroic Approach White […]
The top four SEO strategies to make your content stand out this Easter SEO is always important for your site’s success. It is important to keep refining your content to reach users no matter the date. However, during holiday seasons there are specific ways to utilize the holidays to keep your site at the top […]
In the last blog post, we learned about link baiting, its benefits and why it’s good for you to use link baiting to increase your website SEO. While link baiting is a legitimate strategy for driving traffic and improving SEO, it’s important to approach it ethically so people can trust your website site. Here are […]
Link baiting is the art of creating Link baiting is the process of creating content with the sole focus of getting individuals to link to it or share it. This content is designed to be engaging and entertaining that other site owners naturally want to reference or share with their audience, including blog posts, infographics, articles, […]
As we’ve been learning more about SEO crawlers have become an interst of mine. As an overview, web crawlers download and index content from all over the Internet. The goal is to learn what webpages on the web are about. To understand how these bots work I built a rudimentary crawler in Java. Accessing the HTML […]