What Is Negative Earned Media? In the realm of advertising and SEO, negative earned media is a form of outbound media. It is when a customer speaks poorly or complains about a company and its products/services. For example, if Chick-fil-a was to take away their Chicken-Minis for breakfast, there would be a plethora of online […]
Link building is a SEO tactic that is very important to the success of the SEO of your business. It is a lot of work and can be difficult to stay on top of. Thankfully there are sites out there that have tracking services that business owners can utilize to make these tasks easier. One […]
Sometimes SEO isn’t always about you. Although optimizing your own site and doing research for your own site is crucial, it’s also important to take a step back and look at who you’re competing for clicks with. Competition should encourage, never dishearten. Striving with competition “Competition” gets a bad rap. Many people think it’s a […]
User experience, commonly known as UX, is heavily impacted by SEO and vice versa. User experience explained simply is how a customer interacts with and engages with a site or product. When discussing SEO, user experience is impacted by how fast and how clearly the SERPs answer the user’s search request. When a potential customer […]
There are many times that your content might hit a snag or start to stop attracting the audience numbers that you used to. What do you do in these scenarios when you feel like your content whale is beached? Hope this helps and can get you thinking on how to constantly innovate your content so […]
The influence of search engine optimization is typically discussed in a positive and useful manner which is true! SEO, however, can be used in a not so positive manner. Individuals are able to use SEO and use it to make unethical decisions. Unlike black hat SEO, SEO scams and cons often occur between buyers and […]
Corkboard is a Pittsburgh based marketing company. They often go to Grove City to offer internships to students looking to learn more about marketing. They also specialize in SEO as part of the marketing process they conduct. Here is a little bit more about them. “We are a Strategic Marketing Agency that is Data-Centric – […]
Do you ever wonder how Google knows how to rate pages or display overall ratings of products? Yeah me either, but I stumbled upon it while looking for blog post topics and I actually found it somewhat interesting. “It” is called review schema. Review schema is a structured data markup that enables search engines to […]
Search engine optimization can be an incredibly powerful tool for companies to use to drive traffic to their website and increase conversions, bringing in significant revenue. Search engine optimization can be especially useful for small businesses and businesses who are in the beginning stages of growth. These types of businesses will likely not have as […]
Scott Keever, the founder of Keeverseo had a passion for search engine optimization. From his site, he helps local brands appear in search results based on the phrases people search online. Here are some notable achievements on his site: There is a 90% retention rate and he has 9+ years of serving seo clients with […]