The Rise of Search Internet growth quickly outpaced human indexing efforts, highlighting the need for automated indexing. However, many of the earliest search tools were primitive and did not track any information beyond the website title. This all changed in 1994 when WebCrawler was born. WebCrawler was the first crawler to index entire pages and […]
The search engine optimization (SEO) process is probably best defined as simply understanding the main elements of planning for a website. Some of those main elements include technology choices that you will use for your website. Market segmentation through understanding the user’s needs or demands. Content, branding, competition, relevance, and much more. There are many […]
In class, we recently discussed keywords and their value within research and search. Something I found really interesting is that “keywords” extend to phrases. When we did the exercise in class, I listed different phrases I searched like, “List of businesses in Grove City PA” and “Grove City Chamber of Commerce” and “Businesses near me.” […]
If Sharpshooters Elite were to create a website, the main question would be what the website would actually be used for. A lot of organizations have websites that have tons of information, but that doesn’t mean they’re helpful sites. From my experience looking at youth basketball sites, for it to be effective and helpful it […]
Search engine optimization is the process of improving a website so it can appear higher in search engine results when people search for information online. It is very important for students to learn about and understand search engine optimization. In college, it is important for marketing, business, entrepreneurship, and computer studies. In future careers […]
Your company’s TikToks are performing great. Lots of views. Lots of reach. But for some reason, your sales haven’t moved. Your content isn’t the problem…
Keywords and good titles are a huge part of ranking high in SEO but the user-friendliness of your website also plays a large part in Google pushing your content or site to the top searches. Google is looking for content that the audience will understand. Navigations should be straightforward. The website should build trust, and […]
With the rise of Artificial Intelligence and AI Optimization, it can be challenging to determine the role it plays in regard to Search Engine Optimization. Is it the same? Is it different? Is one better than the other? It is first very important to understand that yes, they are two different tools This post will […]
When brainstorming a list of keywords that you believe would be great options in your SEO, it would be helpful to know your target audience and what some common shortcut phrases users search. A quick example could be McDonald’s going after the word ‘hamburger’ or ‘french fry’ so that users would be able to navigate […]
We are familiar with search engine optimization (SEO) and how it focuses on traditional search engines like Google or Bing. But with the growth of AI services like ChatGPT, Claude, Gemini and CoPilot, a new optimization technique has risen up. This process is called generative engine optimization (GEO). GEO is a similar process to SEO […]