When brainstorming a list of keywords that you believe would be great options in your SEO, it would be helpful to know your target audience and what some common shortcut phrases users search. A quick example could be McDonald’s going after the word ‘hamburger’ or ‘french fry’ so that users would be able to navigate […]
We are familiar with search engine optimization (SEO) and how it focuses on traditional search engines like Google or Bing. But with the growth of AI services like ChatGPT, Claude, Gemini and CoPilot, a new optimization technique has risen up. This process is called generative engine optimization (GEO). GEO is a similar process to SEO […]
The basic function and goal of SEO is to align your online site with Google’s algorithm so that it ranks and therefore appears at the top of Google’s search results. While other search engines exist, such as Bing, Yahoo, or Safari, Google dominates the search market overall. This reinforces the importance of understanding SEO and […]
In an age where visibility matters a lot for websites, questions come up about SEO and AI. Can they coexist together? Is one bad for the other? As the digital age continues, businesses have been adapting to make the best possible decisions for their websites. When a website is created through WordPress, it can be […]
Search Engine Optimization (SEO) is a potent tool for students today, especially with the college search process being almost entirely online. Studies have shown that traditional search engines are the most frequently used means of information-seeking at all stages of the college search process, making SEO a necessity for colleges seeking to reach students at […]
I am absolutely hopeless with technology. I can barely even figure out HDMIs for the TVs on our hall. So, for someone like me, understanding the basics of what SEO actually is, is very important. This is SEO for dummies. In class, we learned that Search Engine Optimization, or SEO, is “the science of increasing […]
In my web design class, the advice sounds the same, have clean layouts, neutral colors, familiar fonts, and minimal distractions. The things people call “visual trust signals,” meaning they help users feel comfortable and confident on a website. However, there are many well-known websites that break these rules entirely and still manage to attract loyal […]
https://medium.com/@simonhogben/seo-tips-for-sports-photographers-rank-higher-7562dc0ba7ae For my project this semester, I am choosing to build a website for my photography business. Over the past few years, I have taken engagement photos and various photos around campus for the newspaper, the entrepreneurship department, and for the marketing and communications department. Later this year, I will be taking photos for a […]
Search engine optimization is key for retail marketing. If used in the right way it can increase traffic to a retailer’s page and put their products on the radar for more potential customers. SEO is great for reaching a brand’s target market as it can help direct the brand’s content to places that more people […]