My uncle asked me a very interesting question over the summer. It was something like: “how is Google’s new implementation of AI in search results going to impact digital marketing? Are websites still going to be able to drive traffic and generate conversions?” This is a question that many people, especially marketers, are asking. Is […]
How do you create content that engages your users? How do you create content that leads to more traffic on your website due to its greatness? Knowing what engages your users is a great way to drive more genuine traffic to your website. Writing It is important to have writing on your website because it […]
Keyword clustering involves grouping together similar, topically related keywords and creating content around the cluster rather than a single keyword. This is useful for generating organic traffic because, by targeting multiple different versions of keyword phrases that your target users might be searching, you have a higher chance of being discovered for your content topic. […]
Search Engine Optimization (SEO) has become an important aspect in the creation and function of sites. The use of keywords, backlinks, title tags, and more are well-known techniques that allow users to improve their website’s ranking. These techniques did not just appear one day, but through the work of many people, they were created. With […]
As we mention often in class, the digital world in general is changing rapidly. I read this article in the news today specifically about how news outlets are adapting. Carly Steven, the global head of SEO at MailOnline, explained that the old SEO tricks like catchy headlines or strategic linking don’t work as well anymore, […]
I read this article called “5 Powerful SEO Strategies for Small Businesses in 2025” and I think it offered some really interesting tips that could be helpful to other student sites. The first point talks about creating data-driven content. Using good data from credible sources can help make content more trustworthy and appealing to readers […]
Many assume SEO is too “high tech” and is not worth investing in. The Google algorithm might look way too complicated to understand. You might think that you need a sophisticated strategy. However, it is something that every business should consider. With a simple strategy, there are proven positive results. In order to be ranked […]
When talking about search engine optimization, beginners like myself seem to learn first about what company really is in charge of it, in this case Google is the search platform that we all use in order to start a new website, search new topics, and even get an insight of what is going on around […]
What is keyword density? The number of times you use a target keyword on a webpage in relation to the total number of words on page. How is keyword density calculated? Number of times keyword is mentioned / Total number of words on the page = Keyword density What is the ideal keyword density? There […]
While art and technology can sometimes seem at odds with one another, SEO in the arts can be a powerful way to put art in people’s hands. As the world of technology changes, and commerce shifts more and more online, artists must find ways to get their art to places where consumers can see it, […]