Black Hat SEO is a set of practices that intend to increase rank in search engines by using tactics that violate that search engine’s terms or are seen as unethical. As SEMrush states, “Black hat SEO are tactics that are used to rank a website that violates search engine guidelines. Black-hat SEO techniques attempt to manipulate […]
After learning about link earning in class, I think the most intriguing thing to me is the idea of “earning” a link. It takes work to get somebody to link to you. It isn’t just give to you or something you can request and be gifted. To build your site with external links you have […]
Imagine a brand that not only gives you wings but also helps you soar to the top of search engine results. The energy drink giant Red Bull has mastered search engine optimization (SEO) to fuel its digital marketing efforts. By implementing Red Bull’s SEO strategy, they have significantly boosted their online visibility and engagement. Let’s […]
Over the last few months, we have seen a massive increase in all kinds of AI engines. Recently, Deepseek has overtaken a lot of other AI engines as the top spot. Deepseek is a new AI engine based out of China, funded by Chinese hedge fund High-Flyer. As such, many people are skeptical about using […]
In SEO, the skyscraper technique refers to finding a piece of content by your competitors that is trusted by many other sites in your content area and includes many backlinks. The skyscraper technique includes: The reason this is called “skyscraping” is because you are finding a piece of content that considered very well known and […]
In class today, I was pretty intrigued and very interested in the beginning of Googles life. Professor Sweet briefly mentioned its upbringing but I wanted to take a deeper look into “Backrub” and how it turned into the number one search engine of Google.Diving into Googles own About page, Backrub was started by Larry Page […]
Just because a company is selling a niche product it doesn’t mean that the seller won’t face strong competition from other sellers. Selling products in highly competitive niche areas comes with some specific challenges and ultimately SEO is still just as important for selling and conversions. There are some specific and some more general SEO […]
This week I read an article all about bad practices in search engine optimization and how to avoid these practices. Bad SEO is any practice that will hurt your rankings or provide poor user experience. Bad SEO can be accidental or intentional. Accidental SEO would be something like having duplicate content. Intentional SEO would be […]
The world is changing every day, all the time. Consumers are constantly changing their opinions, and sellers are constantly trying to change with those opinions. But, just because your old content might not be as relevant, doesn’t mean you have to throw it away completely. Updated content can help drive more traffic and engagement, so […]