Dick’s Sporting Goods has been on the top of their industry for as long as we’ve been around. Their hundreds of stores and array of sporting goods is what customers love about them. Their in-store credibility is why they were able to establish such a massive and successful online presence. Their #1 ranking on many […]
How do you optimize images on your website for SEO and a high-quality user experience? Well, here are some steps: 1. Alt Text Not everyone who visits your website experiences the web completely the same. Some users have sight impairment, and others simply experience loading issues. Alt text offers a verbal (or in the case […]
In class we learned extensively about the bad practices of SEO. Black hat SEO is a way of improving your sites ranking in a way that doesn’t follow the search engine guidelines or is done in a deceiving way. Using these tactics is an easy way to be blocked or banned. If this occurs you […]
Keywords should be based on your target market. Ask questions and complete research about your target audience. What age are your customers? Is it they or their parents who would be searching or purchasing the product? How do they speak? What would they search for? What terms or jargon do they use? What terms or […]
Why Are These Techniques Important? Failure to engage only in White Hat SEO practices can get your site banned from Google and other search engines. As the number one search engine, Google is visited by billions of people per day, and each visit presents the potential for your site to be discovered by a new […]
As the opposite of Black Hat SEO, white hat SEO practices improve your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engine’s terms and conditions of service. These tactics stay within the bounds of major search engines such as Google and Firefox. […]
Building a great website doesn’t matter if no one is able to find and view it. Some of these tips will help search engines see your site more which will help it to rank higher. Maximizing your SEO potential will allow you to appear at the top of the SERP and lead you to your […]
The reason you may want to report black hat SEO is either one of two reasons. We will discuss how to report these two different cases. Virus, Hack, or Negative SEO If your website has been attacked through a malicious virus, hack, or negative SEO campaign of spammy links, request a malware review after you’ve removed the […]
Black hat SEO is a set of practices used to increase a site or page’s rank in search engines through means that violate a search engine’s service terms. The “black hat” refers to the hats bad guys wore in Western movies. It’s used to describe internet baddies like computer hackers, virus creators, and those who perform unethical actions with […]
Header tags are HTML tags that serve the purpose of heading hierarchy. The tags go from H1 to H6 but usually you only need to go down to H4. It’s important to understand that the H1 tag is different from the title tag, though both should connect to each other. You are allowed multiple H1 […]