Overview Knowing our competition in business is very important in optimizing SEO. SEO can not be accomplished properly without knowing our competition because we do not know how to market ourselves differently than other businesses. Business Examples Competition is different in every field of business from “The Best Dog Groomers” in my area to “Cheapest […]
Every business has a cycle of seasons that they know or they should know. Trends during certain times of the year can be determined by collecting and analyzing data based on the time of the year. Optimizing your keyword selection seasonally can lead to major competitive advantages over your competition. After selection your keywords, its […]
Knowing your audience is a term often used by comedians, as well as people that are in front of a crowd in general. When you put a website out to the public, you are attempting to reach that crowd. But if all you deliver is content that they do not want and that doesn’t meet […]
If you want to ranker higher on Google’s SERP, you need to be methodical. Start by working on the easy things within your control, then move to more challenging things if needed. Find a page that could rank higher for its target keyword. You can use sites such as google ad keyword planner or Ahrefs […]
In the ever-changing digital landscape, Search Engine Optimization is a business’s secret weapon for online visibility. But what about when you don’t Optimize for Search? Neglecting SEO, or even just not knowing what it is, means risking invisibility in the vast ocean of digital space. Without optimization, your website may struggle to rank on search […]
Does SEO confuse you with it’s complexity? Does mastering it sound like an impossible task? Perhaps all you need is a better understanding of how the whole system works. Search Engines What is a Search Engine? First of all, a search engine is basically a big data base (called the index), just like a library. […]
The question that should be floating in your brain when starting a business is “how can I best utilize SEO in the process of making my business?” The first answer is thorugh increasing your high quality inbound links. Without having people know who you are how do you expect to have credibility in the online […]
Wrong. In the SEO world, black hat is a term used for unethical practices in an attempt to get your content higher on the SERP. While it may seem like black hat practices are something every decent person would want to avoid, someone just getting into SEO may not know which practices to avoid. Here’s […]
Mobile-First Indexing and SEO: Mobile-First Indexing was implemented in November 2016. The goal was to create a higher level of value for mobile users. The goal was to use the mobile version of a site’s content to rank pages from that site. With this change, Google will primarily index mobile content and use that to […]
The world of SEO is full of acronyms and complex words that feel like gibberish at times. In a way, this course has helped us understand the language of webpage builders and content creators. With every language, you learn the basics first. So here are your “colors” and “numbers” of the SEO language. 1. Keywords […]