As we mention often in class, the digital world in general is changing rapidly. I read this article in the news today specifically about how news outlets are adapting. Carly Steven, the global head of SEO at MailOnline, explained that the old SEO tricks like catchy headlines or strategic linking don’t work as well anymore, […]
I read this article called “5 Powerful SEO Strategies for Small Businesses in 2025” and I think it offered some really interesting tips that could be helpful to other student sites. The first point talks about creating data-driven content. Using good data from credible sources can help make content more trustworthy and appealing to readers […]
Many assume SEO is too “high tech” and is not worth investing in. The Google algorithm might look way too complicated to understand. You might think that you need a sophisticated strategy. However, it is something that every business should consider. With a simple strategy, there are proven positive results. In order to be ranked […]
When talking about search engine optimization, beginners like myself seem to learn first about what company really is in charge of it, in this case Google is the search platform that we all use in order to start a new website, search new topics, and even get an insight of what is going on around […]
What is keyword density? The number of times you use a target keyword on a webpage in relation to the total number of words on page. How is keyword density calculated? Number of times keyword is mentioned / Total number of words on the page = Keyword density What is the ideal keyword density? There […]
While art and technology can sometimes seem at odds with one another, SEO in the arts can be a powerful way to put art in people’s hands. As the world of technology changes, and commerce shifts more and more online, artists must find ways to get their art to places where consumers can see it, […]
For services companies, especially those related to technology, it can seem like good quality service should be sufficient to establish a presence in the market. And while SEO for tech companies is often different than for other types of businesses, it is incredibly necessary. This article will discuss some reasons why SEO is important for […]
Entering the world of SEO can seem overwhelming, especially for small businesses or new marketers. With its own unique language and guidelines, it can seem like there are a lot of barriers for entry. This article will go over some beginner SEO tips that will help simplify things a little. Think of Your User The […]
Many companies exercise great SEO strategies. As technology continues to advance, businesses and organizations are starting to understand better and better how to reach their customers and users through good search engine. One company that exercises great SEO and reaches more customers through their continual growth and care in this area is Amazon. As a […]
Many might assume that user experience and search engine optimization might have a few connections to each other, however, it is so important to understand how the two concepts work hand in hand. Understanding how a customer, consumer or user is accessing your site, or your products is so important for good traffic control. First, […]