For this post, I was researching the use of local SEO versus national. I found it interesting that websites can target regions instead of national audience, but when sitting down to think about it, it made sense that smaller businesses would make sure that regionally their site would appear higher. Ways to go about this […]
Before getting into three tips for small businesses looking into improving their SEO, You must have these basic things: Having these five things prime you and your business to increase your SEO position. 3 Tips to Better Your SEO Create a logical website structure Google says, “build your site with a logical link structure. Every […]
Meta tags are scripts that provide information for search engines that are built directly into your website. They tell the engine what to display in the browser, and provide data needed to sort the site in the search algorithm. Tags such as the title or description tag also help customers decide which page to click […]
SEO is becoming increasingly important for all businesses, but it may be more important out of the gate for startup businesses. Now more than ever it is hard to stick out online due to the over populated industries. SEO is one key way to immediately stand out and gain a competitive advantage over your competitors. […]
Search engine optimization is a useful tool for helping users find your site and make a decision about whether they should visit your site through a search engine. SEO is an indispensable tool even for small businesses. SEO strategies can help small businesses build trust and loyalty with customers. Local SEO benefits small businesses looking […]
There are a variety of creative methods that can be used to increase a site’s ranking in search engines. When it comes to SEO, custom visual content is often forgotten. However, using photos and videos throughout your site to showcase the value of your content is vital to getting users to read and interact with […]
What are some frequently asked questions in SEO? Answering these five SEO questions, will help streamline your website development and make it more accessible to the user. SEO Question #1: How do we reach our target market? After you narrow down and research your target market, you must figure out the best avenue to reach […]
Why is knowing your audience so important when it comes to SEO? Audience is very important because it can determine who will flock to your site and by knowing your audience it’s a good practice to see if you are catering to the right people. If a site is very technologically advanced then someone older […]
Meta tags are snippets of HTML code which serve as the main way to communicate with search engine robots. Meta tags can influence where your website ranks in the Search Engine Results Pages (SERPs) in a multitude of ways. First of all, if written well, they can help the search engine bots better understand the […]
Understanding your customers in the business world is very important to developing a marketing strategy. One of the best tools to use to understand your customers is creating customer personas. with customer personas, you can understand your customer’s demographic, interests, motivations, and barriers, and leverage that knowledge to create the perfect marketing strategy. To create […]