Discovering the correct keywords for SEO is not as simple as just listing words relevant to your business or site. Proper keywords are relevant to each specific customer and the world around the business as well. This is why customer interaction is crucial to start before any attempts at sales, because no matter how good […]
The goal of SEO today is to deliver valuable and relevant content to the user in the easiest way possible for them to access. That may not have always been the case when SEO was first developed. When SEO was first used it wasn’t super efficient and often the content was always relevant. Today companies […]
At the end of 2022 and the beginning of 2023, Google updated its Search Quality Evaluator Guidelines by introducing its Double E-A-T. In an effort for Google to build a safer and virus-free environment it has over the years built its SQEG (Search Quality Evaluator Guidelines). There are two primary focuses of a Search Quality […]
Key word research is THE most important part of SEO, in fact they can make or break your entire SEO campaign. How do you choose the “right” keywords? Step #1: Create a Keyword list The goal is to create a giant list of keywords without focus on competition or CPC. Google Keyword Planner is a […]
When users enter a query into a search engine, they use specific words or phrases to articulate a need, desire, or question. Keywords are the bridge between what a user is searching for and a websites content. Through strategically placing the right keywords within your website, the likelihood of appearing within the search engine results […]
Content marketing is a long-term strategy that focuses on building strong relationships with your target audience. Gaining and keep your target audience happens by consistently delivering high-quality, relevant content that educates and sells you product or service. Search engine optimization helps to maximize visibility in search results. Marketing works best when content and SEO work […]
There are a variety of different options available for people interested in pursuing SEO as a career path. SEO Specialist Content Strategist: Technical SEO Manager: Link Building Specialist: Local SEO Specialist: E-commerce SEO Manager: SEO Consultant: SEO Data Analyst: SEO Trainer: SEO Manager: SOURCE: https://www.simplilearn.com/seo-specialist-career-paths-article#:~:text=SEO%20specialists%20focus%20on%20optimizing,strategies%20to%20enhance%20organic%20visibility.
One of the most important parts of marketing is targeting the right market. Let’s unpack that a little bit. Essentially, there is a specific group of people who would be interested in your product due to a set of desires, needs, or simply interest in your business. As a marketer, it is important to leverage […]
Search Engine Optimization is the process of maximizing the amount of visitors to a certain website by ensuring that the site appears high on the list of results returned by a search engine. How it works is a user creates and publishes a piece of content to a website using strategies to maximize page views. Then, bots […]