The key difference between long-tail and short-tail keywords lies in their popularity. When searching online, people often use short-tail keywords like “Amazon” or “Walmart” for broad, high-traffic queries. In contrast, long-tail keywords, such as “where can I get my Toyota CHR fixed,” are used for more specific searches. Short-tail keywords generate high search volumes, making […]
In today’s digital world, it is becoming increasingly clear that social media is a necessity for any business. Social media is a great way to connect with existing customers, but it is also a great way to attract internet traffic to grow a business as well. Social media SEO combines SEO strategies with social media […]
In today’s technologically centered world, the use of the internet is only increasing. In an article by ScienceDirect, they state that 93% of internet traffic is managed by search engines. This is a very high percentage, and because of this, the need for the optimization of search engines is only increasing. They dive into the […]
As the internet improves and changes, some SEO and keyword strategies become outdated. Here I’ll detail some older keyword strategies that you shouldn’t bother putting putting any effort into. 1. Keyword Stuffing Sites used to pick a keyword or two and use them all over their site, hoping that the algorithm would favor the sheer […]
One of the biggest topics of SEO is the aspect of keyword research. A very basic definition is that it is the way that someone locates your website when they type a word into Google. Keywords are connected to your website or pages within your site. This is how you are able to create consistent […]
In the article titled 5 Key Reasons Why Keyword Research is Important for SEO by SEOptimer, the writer emphasized the main reasons why every SEO and marketer needs to prioritize keyword research. This should be the first step when starting a new SEO campaign and to gain valuable information about both the competitors and potential […]
Most generations are using social media in some form. Therefore, one of the best ways for businesses to reach their target audience is through social media platforms. With so much content posted by content creators every day on social media platforms, there’s intense competition to make it into users’ feed. That’s why it is important […]
Netflix is one of the largest video streaming platforms in the world today with 247.15 million subscribers. Despite being similar in price to other streaming platforms like Amazon Prime and Hulu, Netflix is preferred by 47% of Americans over other platforms. The biggest reason why consumers choose Netflix over the multitude of other streaming services […]
SEO is a lot like being a raccoon when it comes to compiling keywords for your website, you need to dig through the trash to find the treasure. Keywords/key phrases are often hard to find for your website because a lot of the keywords already have such a high search rate and the number of […]
SEO is all about connecting your business with customers. In order for your SEO strategy to succeed, you need to focus on who your potential clients are, and creating search personas is a great place to start. An article by BDOW shares an interesting perspective on the topic! Now you may be wondering… What is […]