Airbnb is a rental property site that allows people to find vacation rentals, cabins, beach houses, and more. Airbnb has more than 7 million active listings and has helped over 1 million guests find rentals in over 220 countries and destinations. Their site offers easy searches for location, check in and check out dates, and […]
When working in the SEO field, one of the main ideas or themes that will help gain traction for the website you are working on is using keywords. One of the best ways of generating ideas is using AI. as stated by an article on Junia, “Artificial Intelligence (AI) has become a game-changer in digital […]
When companies launch marketing campaigns, they take both SEO and paid advertising into account. While both are essential for a successful campaign, the allocation is rarely an even 50-50 split. Instead, the balance depends on the company’s financial resources, with one strategy often taking precedence over another. Paid advertising isn’t the right fit for every […]
Creating a persona is about as easy as getting to know someone in real life, its all about how much effort you put into it. Getting to know someone requires spending time with them, learning about their lives, their hobbies, and their motivations. It has to be more than just a business transaction, where you […]
Being a marketing major has continued to push me to think about SEO with marketing efforts in mind and a specific example has come up recently in class. In SEO, we have been discussing the power of search and its significance when it comes to consumers finding websites that offer solutions to their needs. Search […]
During class one day I found myself thinking, “is SEO really needed for a business with a solely local customer base?” I imagined a mom and pop bakery in a small town, that never does advertising, but always has a consistent stream of customers because they’ve been in the business for so long. Do they […]
While looking for article ideas, I found out that Reddit is apparently a good way to leverage SEO since it has such high domain authority. I found this interesting because I do tend to notice that Reddit results will come up a lot when I Google something, but I never would’ve thought to use it […]
Being tasked with developing search personas for the type of person that may visit the site I am creating has caused me to think about the importance of knowing your audience. In an article from Search Engine Journal titled “7 Methods To Research & Analyze Your Audience For SEO”, I was able to further investigate […]
Are you looking to start a website? Would you like to reach multitudes of people? How do you find the right people for your content? How do you share your website with them? Keyword research is an important technique that can be extremely beneficial for those who are creating a website. Performing keyword research builds […]
I’ve realized when doing Search Personas for my website project, that it isn’t as easy to find a specific search persona for one specific type of person sometimes. While narrowing down your audience is extremely important toward the beginning of your keyword research, getting TOO narrow can lead you down a rabbit hole to an […]