Google has led the charge with many mini-revolutions to the search engine landscape. Here is a look at some of the most influential with regard to SEO. Released in 2011, Google Panda proved to be an early SEO-significant update by aiming to reduce the visibility of low-quality, thin content in search results. High-quality websites were […]
Google running updates and improving their software is as natural of a process as Apple releasing a new iPhone. But when it comes to using Google Analytics to track site traffic, most businesses and users have become accustomed to the original Universal Analytics. Google’s newest iteration, GA4, which will fully replace Universal Analytics in July, […]
Rich Cards were implemented by Google in the US back in 2016. Then globally March 28th, 2017. They were created with the purpose of giving site owners a better way to present previews of their content to users. Improving off Rich Snippets, Cards still use schema.org to display the content. But in a format that […]
When you think of SEO, you probably think of backlinks, keywords, alt text, etc. Neil Patel says you probably don’t think about your brand name. In his article titled “Why Your Brand Name is the Best SEO Hack You’ve Got (And What that Means for Your Bottom Line),” Patel highlights how your brand name can […]
The world of SEO is complex and always growing/changing. In such a fluid environment, it is great to have some thought leaders to keep up with and follow as you consider your own journey with SEO. Rand Fishkin is one of these thought leaders. The founder of Moz and SparkToro, Rand Fishkin is an expert […]
Sometimes the best research you can do in SEO is that of your competitors. Not only can you see flaws in their site, but you can gain inspiration for your own site. A lot of times, this research will point out niches and gaps you can take advantage of. This will allow you to create […]
There are several different kinds of analytics that you can do to track the traffic that is moving through your website. It is a way for the website creator to see how well their site is performing and if they are drawing in users. There are a lot of different outlets to track these analytics, […]
Keyword search intent is a highly researched topic that can be very helpful with the optimization of a website. A user’s keyword search intent is the reasoning behind searching something. Search intent can come in all different forms, but there are four main types. The first form being, informational intent. The user will make a […]
SEO competitor analysis involves evaluating your competitors search engine optimization strategies and techniques in order to identify opportunities for improving your own website’s SEO performance. This process requires extensive research and analysis of the content, keywords, backlinks, and overall SEO tactics of your competitors to gain insight into their strengths and weaknesses. By conducting an […]
When you are researching the topic that makes up the main content of your website, it is important to have relevant information that would be helpful to the consumer. When someone clicks on a site that deals with a topic that they are not completely understanding of, it would be really helpful to have some […]