SEO can be hard to navigate and figure out, especially when you are a new business trying to get your name out there and attract new customers. Or even if you are an established business, you may wonder what you can be doing better in SEO. 1. Ignoring Mobile SEO 2. Overlooking On-Page SEO 3. […]
SEO is very important to any type of business, for it is one of the most crucial ways that a website gets noticed and used by users on the internet. Some people think that there shouldn’t be much money spent on SEO and it really is not that important. They might think that they have […]
In the ever-changing world of digital marketing, Search Engine Optimization (SEO) is a lot of times the difference between being found and being invisible. Whether you’re running a small business, managing a personal blog, or leading a large corporation, understanding and investing in SEO can be a game-changer. If you’ve ever wondered why you should […]
We know that search engine optimization is important, but how important is it as a skill on a resume? I did a little searching and this was what I found: Here is the facts: The number of available search engine optimization jobs increased by 43 percent in 2018, with search marketing experience among LinkedIn’s most […]
After taking the midterm and talking about it today in class, I have been drawn to off-site SEO (also known as off-page SEO) and I’ve been curious to how one executes the strategy besides gaining backlinks. To learn more, I found an article on Semrush Blog called “What is Off-Page SEO? A Guide to Off-Page […]
After our recent exam, I decided to do some searching about some of the terms I may or may not have missed (oops). In my searching, I found an article regarding semantic searching and keyword intent. In this article, by Harlem World, it was made evident to me that the semantics behind keyword intent and […]
There are some specific applicable aspects of SEO that you wouldn’t usually consider when you think of Search Engine Optimization. One of those specific applications is the use of SEO strategies for podcasts, or other forms of audio content. Posting audio online can pose some specific challenges in regard to SEO, because search engines can’t […]
Search engine optimization is all about optimizing your website using onsite and offsite optimization strategies. Some of the onsite optimization strategies to improve your website include using keywords in Title tags and headings, using alt text underneath your images, and creating user-friendly URL’s. Onsite optimization strategies are extremely beneficial when looking to optimize your website […]
Throughout this article, Location Page SEO: How to Create Optimized Location Pages by Connor Lahey, he describes who location pages within a business’s SEO is important. There are numerous ways to optimize this technique when your business operates within numerous locations. That may include: One of the key points within this is to discover relevant […]
Content is a tricky thing when it comes to brand building. On the one hand, it is an incredible tool when it comes to building positive brand awareness and creating something new for the mass consumer market. On the other hand, however, it could be detrimental to your image if done incorrectly, so this only […]