In the digital era, where online visibility can make or break a business, leveraging the right tools is critical for success. Google My Business is a way for all businesses to standout and offers a platform for them to create a clear presentation of what their business is about. We will be looking at the […]
First impressions are one of the most important aspects of building status in the business world. There is no difference with online sites. A landing page is the fist page a viewer will see or come across from the link they have accessed. Whether your site is for information, e-commerce, or entertainment, here are some […]
Featured snippets or answer boxes, are search results that appear at the top of search engine results pages (SERPs) in a box format, providing concise answers to user queries without requiring them to click on any search results. Here are the benefits of instant answers in search engine optimization (SEO): Increased Visibility Websites that appear […]
Everyone knows these two brands very well. You wouldn’t even need to use either of these companies to know what the purpose of each were. That is because of the names and hidden (and not-so hidden) symbol in each name. FedEx has an arrow in between the E and the X, and Amazon having an […]
Google My Business (GMB) is essential for this. Here’s why Google My Business profile is important: Enhanced visibility in local searches A well optimized GMB profile increases the chances of your business appearing in local search results when potential customers are looking for products or services you offer in their area. This visibility is crucial […]
Rich snippets play a crucial role in the visibility and click-through rate (CTR) of a website in SERPs. Here are some reasons why they are important SEO Benefits Although rich snippets do not directly impact search engine rankings, they can indirectly improve SEO by increasing the click-through rates and user engagement. Higher CTRs can lead […]
… YOUTUBE! Are you surprised? Probably not. For many of us YouTube has been around since we were born. No one asks, “what is YouTube?”, or “When did that come around?” because we all know what it is. So, how did YouTube do this? Here are some things YouTube did to be where it is […]
When Hansel and Gretel walked through the woods, they relied on their breadcrumbs to show the way back. However, this plan had a flaw– animals could come by and gobble the whole trail up! Thankfully, we don’t have to worry about that on Google. In fact, you can see the whole bread crumb trail your […]
Knowing that there are billions of people in this world that use the internet; we want to find out how we as marketers, entrepreneurs, and business men and women can really get even a percentage of that population to look at our pages. But how do we do it? 1. Choose the right google business […]
Structured data is usually some markup on a website’s page to give additional detail on the page’s information. This information helps SE bots understand your content better. Unstructured data example: Don’t forget to pick up Johnny from soccer practice on Monday at 5! Structured data example: picking up date time location Johnny Monday 5pm soccer […]