In the labyrinth of the internet, few things are as befuddling to users as encountering a 404 error. You click on a link, eagerly anticipating the promised destination, only to be met with a stark “404 Not Found” message. But fear not, dear readers, for in this post, we’ll shed light on the enigmatic 404 […]
Content is king in SEO. It helps establish the relevance of a page and qualify a site for both pay-per-click and organic results. When you develop content, it needs to be content that is relevant to users first. Be sure not to overuse keywords that are relevant to the user but naturally place them throughout […]
During anyone’s time on the internet, they are likely to come across a 404 error page. These types of pages can come up because of an intentionally or unintentionally deleted or renamed page, the URL was mistyped, or an error in the inbound link taking you to a page that never existed. These pages let […]
A 404 error page is the result of a user requesting a page from an address that does not exist. When this happens, the server returns a 404 HTTP status code. Because status codes are typically invisible to users, servers also show an HTML page with an error message. Often, the error pages are bland […]
Here are some of my takeaways from the content challenge Even though the assignment did not require completing the SEO of the page, it is still very interesting to see how simply creating thorough yet concise content can result in good SEO. Based on the Yoast SEO plugin, just starting with a relevant title, description, […]
A 404 error page may be an inconvenience for the customer, but that doesn’t mean a site can’t use it for their benefit. A site can maximize the users experience, and their 404 error page by creating it to be unique and relevant. Every brand/site has a personality. Showing your site’s personality on a error […]
One good and simple way to get content onto your website is through newsjacking. Newsjacking is the process of injecting your ideas or angles into breaking news, in real-time, to generate media coverage for yourself or your business. People are hungry for different opinions on breaking news or for opinions similar to their own. Below […]
Understanding the Importance of Local SEO for Brick-and-Mortar Businesses As we navigate the digital marketplace, it’s increasingly critical for our brick-and-mortar businesses to harness the power of online search. This is where the concept of local SEO comes into play, and why it’s essential to understand how to build a local SEO authority for your […]
Crazy Weather Example Recently we have had some crazy weather events in our area and I would like to highlight some ways in which we can stay informed using keywords. The flooding impacted much of Western Pa, and it has been highlighted in most of of news broadcasts from the city of Pittsburgh. To find […]
A 404 error page is a page that states that a person was able to communicate with the server but the server could not find what was requested. They are not “the server wasn’t found” errors but rather the requested page/resource could not be found but may be available in the future. How do we […]