Taylor Swift has been selling out stadiums all year. Her singles are reaching millions of streams. And her current relationship with Travis Kelce has even unwillingingly caught the attention of football fans. Swift has been in the public eye for several years and every day is the subject of thousands of search queries. But have […]
Keywords play an important role in getting people to your website. People use keywords to search for specific websites, articles, etc. on the internet and you need to use them consistently across your content so that people will be able to find it. When searching for which keywords to use, some may think to use […]
Have you ever wondered how brands or companies turn current events, trends, or breaking news into a strategic and successful marketing strategy? Together, let’s enter the subject of newsjacking, and how it can transform the ways of marketing and search engine optimization. What is Newsjacking? Newsjacking is injecting your ideas and angles into breaking news […]
Local SEO? Being a small business, especially one with a physical storefront, means a smaller audience. So, it is especially important to get visibility to those potential customers. Local SEO is a strategy that targets your local audience through multiple steps. If you can optimize your site, you will be able to maximize your small […]
In the realm of SEO, there are 2 main types of SEO that you can use to draw audiences to your website. Onsite Optimization Onsite optimization includes elements over which you have lots of control directly over the pages you wish to optimize such as the website’s crawlability (flash, protected content, iframes, etc.) and usability. […]
The History of Page Rank Page Rank is named after Larry Page, American businessman, internet entrepreneur, and of course co-founder of google. Sergey Brin and Page developed Page Rank in 1996 at Stanford University. These two have had much success, Page Rank being one of the biggest. What is Page Rank Page Rank is an […]
What is Link Bating? Link Baiting is the practice of leveraging authoritative websites in your industry (the most powerful linkers) into sending traffic and links to your site. Yes, it’s a good thing…even though it might give off a different aura. The steps you have to take will require effort, but it will be worth […]
Links are an essential aspect of SEO. Whether you are using inbound or outbound links, incorporating them in your website will be a good way of increasing your SERP spot and gaining new viewers. Below we will cover the basics of links and why they are so important. The Basics Links are a way for […]
Grove City is dedicated to providing a place for everyone to find their group of people that they fit with and enjoy spending time with, whether that is in the campus life, the musical world, Greek groups or even the official sports like football, lacrosse, etc. GCC offers intramural sports as a way to appeal […]
Search Engine Optimization or SEO is a fruitful practice for many businesses to strengthen their online presence and rank better for ideal growth opportunities on search engines. These businesses can range from digital software houses to small companies that need to put themselves on the map. However, this article will focus mainly on why SEO is […]