During our class sessions this week, we talked about Google’s Quality Guidelines, that they look for content that fulfills the EEAT accroynm. This is content that should be based in Experience, Expertise, Authoritativeness and Trustworthiness. I have noticed lately that while using Google to search for information, whether personal or for a project, very high […]
Out of all the practices in SEO it seems a little ominous to have a practice called “Black-Hat”. This is for good reasons though. Black Hat SEO is using techniques that violate search engine policy and guidelines in hopes of ranking better on the search engines results page. Not only does this harm your website […]
Digitalauthority.com provides a detailed list of the best SEO blog posts. It can be difficult to come up with ideas as it feels like there are not many topics to talk about. The list provided contains several ideas that fall into 3 categories: write about products and services, give people advice and guidance, and share […]
When it comes to SEO, it is crucial to utilize its tools and metrics for any kind of business. Today, we are looking at how SEO can be utilized well in the interior design industry. Through the website listed below, I discovered different tactics that interior designers can use when they are posting on their […]
When discussing SEO practices, it is easy to see how SEO can be beneficial for your site! SEO helps a site to be ranked well in search engine results. That then allows for fresh eyes to be able to visit your site. Practicing SEO is a free way to set your site up for success! […]
I recently saw an article from the Search Engine Optimization LinkedIn Community. I honestly wasn’t aware that this was a feature of LinkedIn but I was intrigued, so I looked into it and learned that it is digital space where experts in the industry can provide insight into relevant topics. The one I will focus […]
On April 24, 2012, Google released what is called the “Penguin Update”. The purpose of this update was to penalize and halt the promotion of websites that were using black-hat SEO techniques. Before the Penguin update, websites could use keyword-stuffed anchor text, purchasing links, and other dishonest tactics to boost their site and content’s rankings. […]
Interested in seeing if any big name companies have participated in black hat SEO, I searched for case studies. One in particular was appearing frequently: J.C. Penney. Here is the story: Throughout the 2010 holiday season, J.C. Penney was conspicuously at the top of Google’s organic search rankings for nearly every product imaginable. Their online […]
The content we use on websites needs a little context. If you haphazardly throw content on a page and call it a day, not only will the meat of your site be hurtful to your SEO, but anyone actually interested in your site will spend their time confused and lost on your page. Creating a […]