Google has in the past used a set of guidelines to evaluate the quality of website content. Their original guidelines followed E-A-T, or Expertise, Authoritativeness, and Trustworthiness. Expertise is fairly self explanatory, Google wants to show you content from pages and individuals that know what they are talking about and have skills regarding whatever the […]
When I think of search engine optimization, it is easy for me to define it as, essentially, getting your website as close as possible to the top of the search results of Google, Bing, Yahoo, DuckDuckGo, etc. But the problem with this definition is that it overlooks the actual people who type into the search […]
Off-site SEO is an important component of search engine optimization that focuses on building a website’s authority, relevance, and trustworthiness through external factors. On-page SEO optimizes content and aspects within your site, off-site SEO generally revolves around link building, branding and socials. High-quality backlinks from authoritative websites act as endorsements, it tells search engines like […]
We have been discussing Black Hat SEO over the past few classes for Search Engine Optimization and I have been thinking of times that I have noticed websites with an irrelevant number of keywords thrown into the page, but I wanted to flip the switch and look at White Hat SEO and what the best […]
Mobile is one of the fastest-growing platforms people search on. Mobile phones are always on us and always connected which allows searchers to perform searches anywhere at any time. This causes SEO professionals to use different strategies to make sure their site is ranking high on the SERP. This blog will take a looks at […]
In Retail, there are two reasons why your company may not be working. First is an execution issue. This is when we know about your product, but we do not like your product. Chipotle had this execution issue back in 2020 when they paid out 25 million dollars for foodborne illness issues. This was before […]
Black Hat SEO are unethical practices used to manipulate search engine rankings in ways that violate search engines’ guidelines. These strategies are done to find loopholes in search engine strategies to get quicker results and higher rankings without writing for the user. Some of these common Black Hat SEO strategies are keyword stuffing, cloaking, and […]
Potential customers often search for event venues on mobile devices, especially in the initial phases of looking at options. Optimizing the venue’s site for mobile searches ensures that they come away with a good first impression of the venue to come back to later. Some of the most important things to consider are quick load […]
The juggle between SEO and PPC is a tough one to master. New business owners will often find themselves torn between the two, not sure if they should invest their time into Search Engine Optimization or invest the money into Pay-per-click. Oftentimes, small business owners will invest too much capital into their PPC ventures. In […]
Many owners of Airbnb/VRBO vacation rental homes spend lots of money and time preparing their location for guests, only to discover that their only bookings come from word of mouth recommendations. This happens far less often with locations that have been listed and booked more times, and with hosts that have operated them for longer. […]