It is important to develop a coherent business strategy when it comes to tackling problems related to your corporation. For instance, perhaps a marketing team has been tasked with updating or editing the content on their businesses website. Before the team involves themselves any further with the project, developing a framework of tactics can equip […]
You may have heard of “Black Hat SEO,” a term used to describe dishonest SEO practices involving intentionally deceiving the user and search engine for increased views and a higher ranking on Google. You also might think that no one or no company would actually use those types of tactics. Unfortunately, there have been tales […]
Microsoft’s search engine Bing has recently been optimized with a newly enhanced artificial intelligence aspect. With it, users can phrase their questions and needs in much more complex ways. This will cause drastic changes in SEO as search will become more of a conversation amongst the server and the user. The artificial intelligence can respond […]
The Search Engine Optimization world is all about key word research. While this main tactic businesses use, an article argues that thought leadership is one of three tactics that should be considered more important in order to gain more online customers. Thought leadership is about how your customers perceive you and your brand. It is […]
Digital marketers are in luck because Google recently updated the features for their ads, making performance max campaigns easier and more accessible. Google announced the new features in an attempt to boost ROI, optimization, and receive deeper insights. There are several new features, one being brand exclusions. Advertisers are able to list there brands or […]
Sports are highly competitive markets. If you want people to read your articles, stay on your pages, raise your sales, and keep people coming back to your site for statistics, original content, interviews, or other content. Key Tips for SEO Optimization in Sports Finding your niche can help your goals on your website come into […]
For every website that is exists online, the most important thing is to let everybody know that you exist. The point of a website is to gain customer insight, if that isn’t happening then you probably aren’t going to be making any progress at all. Having visibility online is what makes SEO so important, it […]
In the rapidly changing world of SEO, companies must be willing to pivot and change strategy on a dime, or risk becoming dated and irrelevant. SEO is always changing. One of the biggest mistakes that companies make is not changing along with it. Before the internet, the pace of business was much slower. It was […]
The goal of Spotify and really any music service is to tune the listener’s experience to their favorite artists and genres. When you first create an account they ask you to pick your favorite artist and genres. This helps to build a custom foundation that will be fined tuned as they listen to music. From […]
Google has been blocking Canadians in response to the bill C-18 that parliament initiated. The bill introduced last spring would require internet companies like Google and Facebook to pay news publishers for using their content. This bill is currently being under debate in Canada. This bill is similar to the one in Australia in that […]