“Google announced that they will be introducing AI services in their google searches. Google announced today that it will soon be rolling out AI powered features in its search results, providing users with a new, more intuitive way to navigate and understand the web. These new AI features will help users quickly understand the big […]
In class, we have spent an extensive amount of time discussing how crucial it is to have a clear understanding of your target user. It is something that I understood was important but didn’t fully understand how much actually goes into the process and how specific you must be. Defining your target market is not […]
SEO is not an area belonging only to the computer geniuses and coding nerds. When taught correctly, anyone can learn how to optimize their business site. However, there’s certainly an SEO terminology, a necessary lingo. In order to make the process a little simpler, I’m going to cover an important SEO term to add to […]
Keyword research is a crucial element of SEO since it allows you to better understand your target market. It can aid in finding what people are searching for, how many are searching, and the format they want to view the information. With the ever-increasing volume of search terms, it is important to diversify website pages […]
Since essentially the beginning of civilization, libraries have served as our fundamental access to information. Some people went to their local library to conduct research, write a case study, or perhaps for entertainment purposes. Less than a century later, libraries rank second in terms of research applicability and convenience. As we continue to expand mankind’s […]
I thought it would be a good idea for my first post to discuss some of what I would like to get out of this SEO class with professor Sweet. First and foremost, I hope to gain a better understanding of SEO. I suspect that we probably all have at least a basic understanding of […]
According to Google’s John Mueller, companies should be looking at their “awesomeness” to improve SEO. But how do you create awesomeness with billions of websites online? Anna Crowe explains in her article, “Top 8 Goggle Ranking Factors, What really matters for SEO,” that there are key ranking factors companies should target to improve SEO. Google […]
When I think of search engine optimization, it is easy for me to define it as, essentially, getting your website as close as possible to the top of the search results of Google, Bing, Yahoo!, DuckDuckGo, etc. But the problem with this definition is that it overlooks the actual people who type into the search […]
Methods to Research & Analyze Your Audience for SEO One of the main ways to make sure you gather the key demographic data is using keyword research. Once you have a great list of keywords, select the top five that represent your brand and figure out which demographics associate with those words or phrases. Figuring […]
In the article, 7 Compelling Reasons Why You Need to Hire an SEO Expert for Your Business, Gajura Constantin advises that SEO should be done by someone with technical expertise. Constantin says SEO brings many benefits and using a professional will have proven results. SEO might not be cheap, but hiring out instead of forming […]