In the pursuit of comprehensive SEO strategies, it’s easy to overlook simple yet effective techniques that can significantly impact a website’s visibility and ranking. Two often missed SEO strategies are optimizing meta tags and leveraging internal linking. Meta tags, including the title tag and meta description, are concise snippets of information that provide a brief […]
SEO is crucial for e-commerce sites to drive organic traffic, increase visibility, and boost sales. It involves keyword research, on-page optimization, high-quality content creation, technical SEO, user experience, and off-page SEO. By strategically incorporating relevant keywords, optimizing product descriptions, and creating unique content, e-commerce sites can improve search engine rankings and engage users. Ensuring a […]
Voice search optimization is a crucial aspect of modern SEO, driven by the popularity of virtual assistants like Siri, Alexa, and Google Assistant. This technology allows users to perform searches by speaking commands or asking questions. As voice-activated devices become more prevalent, businesses must adapt their SEO strategies to optimize for this new search paradigm. […]
Overall, SEO has been a very interesting class. At first, I was worried that the class would focus heavily on the technical side of SEO. As someone who is terrible with technology (I don’t think I’ve been connected to the wi-fi for at least three days now), the strategies we learned about in this class […]
Firstly, you need to make sure you have a search persona. If you don’t have one, go back to my last post to create one! Next, lets walk through the process of narrowing your keyword searches. Following this list will be super helpful with narrowing down what keywords you could easily rank for.
To target the right user, you first have to create the perfect user. Develop a description of who you are targeting. You need your searcher to have important and relevant information like demographics, location, type of role they play in a company, their pain, and most importantly, why they are searching. By following this layout, […]
First Element: Solid Navigation Second Element: Responsive Design Third Element: Style Guide Fourth Element: Purposeful Visuals Fifth Element: Good Copy Sixth Element: Call to Action Buttons Seventh Element: Page Speed Why Is Web Design Important? | 6 Reasons to Invest (webfx.com)
First Reason: It sets the first impression Second Reason: It aids your search engine optimization strategy Third Reason: Sets impression for customer service Fourth Reason: Builds trust with your audience Fifth Reason: Your competitors are doing it Sixth Reason: It creates consistency Why Is Web Design Important? | 6 Reasons to Invest (webfx.com)
You’ve created a brilliant website, and it has been up and running for a few years now. It is… outdated to say the least. Your keyword ranking is starting to drop and it feels like the users just aren’t coming to your site like they used to. It just hasn’t been a priority- your business […]
Custom URLs can have a significant impact on a website’s search engine rankings in the world of search engine optimization. Custom URLs are unique web addresses customized to a brand or business, making them easy for users to remember and search for. Custom URLs can improve user experience, optimize for keywords, increase click-through rates, improve […]