Enough about explaining proper SEO tactics, here are a few examples of terrible SEO decisions you must avoid. (this isn’t specifically black hat practices, just things to avoid doing) #1: too many keywords. There is a proper amount of keywords, so spamming them is obviously a red flag for anyone looking at your site […]
Link juice, despite its funny sounding name, is a really important aspect of search engine optimization. So first, let’s delve into what it is. Link juice is the transfer of authority or equity from one site to another through a link. It is a representation of the value of hyperlinks from one page to another. […]
If you have a keyword you want to rank for and you want to eventually be ranked on the first page of Google for a certain term, it won’t be easy but it is not impossible. There are many steps you can take so that your website ranks high on the SERP. Ranking for keyword […]
When most people hear the term link baiting, they immediately think of it as being an unethical technique in SEO. However, link baiting is completely ethical if it is done correctly. What Is Link Baiting? Link baiting happens when a user/company creates content for the purpose of obtaining inbound links from other relevant websites. The […]
How it is set up? Facebook is very confusing to younger audiences even though the younger generations are more tech-savvy. Gen X uses Facebook the most out of every generational group. Gen Z, Gen Alpha, and Millenials use Instagram and TikTok primarily. The Facebook setup seems very clunky to me and not user-friendly. Pros As […]
The 2024 solar eclipse has been occupying news headlines in the past few months. Many Americans are thrilled with the possibility of being able to witness such a fantastic occurrence on April 8th. This excitement can be quantified by diving into the Google search trends in the months leading up the solar eclipse. Here are […]
First, we need to know what newsjacking is. Newsjacking is the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. One of the ways to get better at newsjacking is to connect with a well known web publisher or […]
Finding the right keywords feels a bit like an Easter egg hunt. Only, there’s countless eggs, half of them are rotten, and only a few have prizes inside. Here’s your basic guide of how to look for the right ones. 1. Search potential Just like there’s no point in looking for Easter eggs in off […]
In the vast online realm, pinpointing your target customers might seem like a daunting task. But fear not, for SEO holds the key to unlocking this mystery. Let’s delve into the art of understanding your audience and harnessing the power of keywords to guide your online strategy. Get to Know Your Audience: Understanding your target […]
In the ring of online visibility, SEO is the undisputed champion. But there’s a fierce battle between two contenders: White Hat and Black Hat tactics. Let’s dive into the showdown and see why White Hat SEO reigns supreme while Black Hat tactics end up down for the count. White Hat SEO: The Heroic Approach White […]