Rich snippets are a vital component of on-site search engine optimization. They help both human users and search engine robots use your site. However, the biggest advantage of rich snippets is the increase in click-through-rate. Benefits of Rich Snippets While rich snippets do not directly increase your search ranking on Google, they do help users […]
Content marketing and link building are two important strategies that can be used to increase the visibility and authority of your website. Content marketing involves creating high-quality and relevant content that attracts and engages your target audience. This content can be in blog posts, infographics, videos, or social media posts. The main goal of content […]
Google Analytics is an analytics platform for tracking website or app performance. If you have a website for your business, you should set up a Google Analytics account as soon as possible to track your performance. You can get some really deep and useful insights that could greatly improve your business. Data Collection The first […]
5 Tips for Using Images and Video for SEO | MarketingProfs
Featured Snippets can become a major advantage if you know how to implement them, but also a major disadvantage if you cannot when your competitors can. So the question is: How do you get Featured Snippets? First try and create new content Google will recognize it and pick it up in the algorithm. Specifically make […]
Google has led the charge with many mini-revolutions to the search engine landscape. Here is a look at some of the most influential with regard to SEO. Released in 2011, Google Panda proved to be an early SEO-significant update by aiming to reduce the visibility of low-quality, thin content in search results. High-quality websites were […]
Google running updates and improving their software is as natural of a process as Apple releasing a new iPhone. But when it comes to using Google Analytics to track site traffic, most businesses and users have become accustomed to the original Universal Analytics. Google’s newest iteration, GA4, which will fully replace Universal Analytics in July, […]
Rich Cards were implemented by Google in the US back in 2016. Then globally March 28th, 2017. They were created with the purpose of giving site owners a better way to present previews of their content to users. Improving off Rich Snippets, Cards still use schema.org to display the content. But in a format that […]
When you think of SEO, you probably think of backlinks, keywords, alt text, etc. Neil Patel says you probably don’t think about your brand name. In his article titled “Why Your Brand Name is the Best SEO Hack You’ve Got (And What that Means for Your Bottom Line),” Patel highlights how your brand name can […]
The world of SEO is complex and always growing/changing. In such a fluid environment, it is great to have some thought leaders to keep up with and follow as you consider your own journey with SEO. Rand Fishkin is one of these thought leaders. The founder of Moz and SparkToro, Rand Fishkin is an expert […]