Everything you need to know about optimizing Amazon listings Ever wonder how Amazon organizes its millions of product listings? How does it decide which items should appear first on the results page? Perhaps you are considering selling on Amazon, and want to ensure that your product reaches the right consumers. Well, look no further. Here […]
If you’re like me, you may be scratching your head with no clue what it means. Is it just another way of showing data in a table? Adding a specific format to coding? Well… Sort of… It’s a fancy term for yet another tool that can give you a leg up in the SEO industry. […]
What Happened to the Instagram Shop Tab? Firstly, it was added in 2022 as a new way for users to get something new out of the app, and tap into the huge market of Online Shopping. YouTube videos were even posted by shopping creators to see if the algorithm gave them shopping ads that matched […]
Dick’s Sporting Goods has been on the top of their industry for as long as we’ve been around. Their hundreds of stores and array of sporting goods is what customers love about them. Their in-store credibility is why they were able to establish such a massive and successful online presence. Their #1 ranking on many […]
How do you optimize images on your website for SEO and a high-quality user experience? Well, here are some steps: 1. Alt Text Not everyone who visits your website experiences the web completely the same. Some users have sight impairment, and others simply experience loading issues. Alt text offers a verbal (or in the case […]
In class we learned extensively about the bad practices of SEO. Black hat SEO is a way of improving your sites ranking in a way that doesn’t follow the search engine guidelines or is done in a deceiving way. Using these tactics is an easy way to be blocked or banned. If this occurs you […]
Keywords should be based on your target market. Ask questions and complete research about your target audience. What age are your customers? Is it they or their parents who would be searching or purchasing the product? How do they speak? What would they search for? What terms or jargon do they use? What terms or […]
Why Are These Techniques Important? Failure to engage only in White Hat SEO practices can get your site banned from Google and other search engines. As the number one search engine, Google is visited by billions of people per day, and each visit presents the potential for your site to be discovered by a new […]
As the opposite of Black Hat SEO, white hat SEO practices improve your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engine’s terms and conditions of service. These tactics stay within the bounds of major search engines such as Google and Firefox. […]
Building a great website doesn’t matter if no one is able to find and view it. Some of these tips will help search engines see your site more which will help it to rank higher. Maximizing your SEO potential will allow you to appear at the top of the SERP and lead you to your […]