In 2010 JCPenny, a department store, was busted for the use of black hat SEO tactics. At the time JCPenny had hired an SEO company to run and improve site ranking. This company had been engaging in what is commonly referred to as “black hat” SEO which is the act of trying to pursue loopholes […]
Content in general is critical for Search Engine Optimization, but why? Here are some reasons. Since the content of a website should be centered on the user, it is imperative to gain understanding of them. By developing a clear target market to appeal to, you can then start to understand their content needs. Here are […]
Publish Relevant Content On-site SEO is the key to search engine success. Having authoritative and authentic content will be the main driver of search engine rankings. Quality content created specifically for your intended user increases traffic, which improves your site’s authority and relevance. Identifying and targeting specific keyword phrases for each content page on your […]
Overview Knowing our competition in business is very important in optimizing SEO. SEO can not be accomplished properly without knowing our competition because we do not know how to market ourselves differently than other businesses. Business Examples Competition is different in every field of business from “The Best Dog Groomers” in my area to “Cheapest […]
Every business has a cycle of seasons that they know or they should know. Trends during certain times of the year can be determined by collecting and analyzing data based on the time of the year. Optimizing your keyword selection seasonally can lead to major competitive advantages over your competition. After selection your keywords, its […]
Knowing your audience is a term often used by comedians, as well as people that are in front of a crowd in general. When you put a website out to the public, you are attempting to reach that crowd. But if all you deliver is content that they do not want and that doesn’t meet […]
If you want to ranker higher on Google’s SERP, you need to be methodical. Start by working on the easy things within your control, then move to more challenging things if needed. Find a page that could rank higher for its target keyword. You can use sites such as google ad keyword planner or Ahrefs […]
In the ever-changing digital landscape, Search Engine Optimization is a business’s secret weapon for online visibility. But what about when you don’t Optimize for Search? Neglecting SEO, or even just not knowing what it is, means risking invisibility in the vast ocean of digital space. Without optimization, your website may struggle to rank on search […]
Does SEO confuse you with it’s complexity? Does mastering it sound like an impossible task? Perhaps all you need is a better understanding of how the whole system works. Search Engines What is a Search Engine? First of all, a search engine is basically a big data base (called the index), just like a library. […]
The question that should be floating in your brain when starting a business is “how can I best utilize SEO in the process of making my business?” The first answer is thorugh increasing your high quality inbound links. Without having people know who you are how do you expect to have credibility in the online […]