One of the most important parts of marketing is targeting the right market. Let’s unpack that a little bit. Essentially, there is a specific group of people who would be interested in your product due to a set of desires, needs, or simply interest in your business. As a marketer, it is important to leverage […]
Search Engine Optimization is the process of maximizing the amount of visitors to a certain website by ensuring that the site appears high on the list of results returned by a search engine. How it works is a user creates and publishes a piece of content to a website using strategies to maximize page views. Then, bots […]
Are you on your way to making a sitemap for your website? Here are some tips and guidelines that will make your website easier to crawl. For a more expansive look into this list, read more at What is a Sitemap & How To Create One for SEO (klientboost.com)
Through my study of AI, I have realized that there is so much more that can added onto SEO and that is AI. AI, as we all know, is being constantly revolutionized to fit our needs as humans and one of those needs is our thirst for a better way to present content in an […]
Etsy and Her Competition Etsy has created a unique business model. They combine different elements of e-commerce and community engagement. When observing their SEO strategy, it is clear that Etsy stands out among its counterparts. Unlike its competitors, Etsy is tailored for online stores akin to Amazon. While eBay and Facebook have similar capabilities they […]
What is SEO? Search engine optimization is a set of practices that can help content creators rank higher in search results. Such practices can bring more traffic to a website, which increases visibility and revenue. Effective SEO should become the standard method of how to create new content and update existing business content. There are […]
Why SEO? Mastering the intricacies of SEO (Search Engine Optimization) is essential in a digital era where visibility is the key to success. In basic terms, SEO is the process of organically optimizing your website through different methods to rank higher in search engine result pages (SERPs). Through optimization, websites can attract traffic and create […]
E-A-T is a system within Google’s algorithm by which they evaluate the credibility of a source. It stands for expertise, authoritativeness, and trustworthiness. This concept was published by Google in 2013. Google looks into web pages to locate credentials, reviews, accuracy, authors, and other things to determine their trustworthiness. Google judges sites based on these […]
When looking into black hat digital marketing practices and how you could use them in SEO, a common theme was seen through it all: payment. This had me thinking as to is paying for a better ranking or for someone else to help your ranking actually unethical, or is this service that is readily available […]