A 404 error page may be an inconvenience for the customer, but that doesn’t mean a site can’t use it for their benefit. A site can maximize the users experience, and their 404 error page by creating it to be unique and relevant. Every brand/site has a personality. Showing your site’s personality on a error […]
One good and simple way to get content onto your website is through newsjacking. Newsjacking is the process of injecting your ideas or angles into breaking news, in real-time, to generate media coverage for yourself or your business. People are hungry for different opinions on breaking news or for opinions similar to their own. Below […]
Understanding the Importance of Local SEO for Brick-and-Mortar Businesses As we navigate the digital marketplace, it’s increasingly critical for our brick-and-mortar businesses to harness the power of online search. This is where the concept of local SEO comes into play, and why it’s essential to understand how to build a local SEO authority for your […]
Crazy Weather Example Recently we have had some crazy weather events in our area and I would like to highlight some ways in which we can stay informed using keywords. The flooding impacted much of Western Pa, and it has been highlighted in most of of news broadcasts from the city of Pittsburgh. To find […]
A 404 error page is a page that states that a person was able to communicate with the server but the server could not find what was requested. They are not “the server wasn’t found” errors but rather the requested page/resource could not be found but may be available in the future. How do we […]
Taylor Swift has been selling out stadiums all year. Her singles are reaching millions of streams. And her current relationship with Travis Kelce has even unwillingingly caught the attention of football fans. Swift has been in the public eye for several years and every day is the subject of thousands of search queries. But have […]
Keywords play an important role in getting people to your website. People use keywords to search for specific websites, articles, etc. on the internet and you need to use them consistently across your content so that people will be able to find it. When searching for which keywords to use, some may think to use […]
Have you ever wondered how brands or companies turn current events, trends, or breaking news into a strategic and successful marketing strategy? Together, let’s enter the subject of newsjacking, and how it can transform the ways of marketing and search engine optimization. What is Newsjacking? Newsjacking is injecting your ideas and angles into breaking news […]
Local SEO? Being a small business, especially one with a physical storefront, means a smaller audience. So, it is especially important to get visibility to those potential customers. Local SEO is a strategy that targets your local audience through multiple steps. If you can optimize your site, you will be able to maximize your small […]
In the realm of SEO, there are 2 main types of SEO that you can use to draw audiences to your website. Onsite Optimization Onsite optimization includes elements over which you have lots of control directly over the pages you wish to optimize such as the website’s crawlability (flash, protected content, iframes, etc.) and usability. […]