While doing some more research on SEO, I came across an article that intrigued me. The article was from Practical Ecommerce and was about being able to balance a new term being thrown around called “brand visibility” with SEO. One of the most interesting things in this article were the statistics. The article says, “generative […]
Link Earning in SEO: Coca-Cola’s Creative Campaigns In SEO, link earning means organically attracting backlinks to your site. It requires readability and authority. Coca-Cola is a globally known brand that does this well from their marketing campaigns. They’re known for launching memorable ads that resonate with their target audiences. Campaigns that generate a lot of […]
There are, of course, numerous methods to AI throughout all of the internet with several different methods of its use. There are several key takeaways from research done on the uses of AI around the world. A study that analyzed 200k keywords and analyzed the results of that study to take away what was being […]
Search Engine Optimization is a reletively new field that has exponentially grown in relevance and importance. As this industry continues to grow, it will be reliant on the updates, rules, and guidelines that the various search engines choose to implement. Focusing specifically on Google, there have been several updates that have dramatically changed the playing […]
Black Hat SEO is a set of practices that intend to increase rank in search engines by using tactics that violate that search engine’s terms or are seen as unethical. As SEMrush states, “Black hat SEO are tactics that are used to rank a website that violates search engine guidelines. Black-hat SEO techniques attempt to manipulate […]
After learning about link earning in class, I think the most intriguing thing to me is the idea of “earning” a link. It takes work to get somebody to link to you. It isn’t just give to you or something you can request and be gifted. To build your site with external links you have […]
Imagine a brand that not only gives you wings but also helps you soar to the top of search engine results. The energy drink giant Red Bull has mastered search engine optimization (SEO) to fuel its digital marketing efforts. By implementing Red Bull’s SEO strategy, they have significantly boosted their online visibility and engagement. Let’s […]
Over the last few months, we have seen a massive increase in all kinds of AI engines. Recently, Deepseek has overtaken a lot of other AI engines as the top spot. Deepseek is a new AI engine based out of China, funded by Chinese hedge fund High-Flyer. As such, many people are skeptical about using […]
In SEO, the skyscraper technique refers to finding a piece of content by your competitors that is trusted by many other sites in your content area and includes many backlinks. The skyscraper technique includes: The reason this is called “skyscraping” is because you are finding a piece of content that considered very well known and […]
In class today, I was pretty intrigued and very interested in the beginning of Googles life. Professor Sweet briefly mentioned its upbringing but I wanted to take a deeper look into “Backrub” and how it turned into the number one search engine of Google.Diving into Googles own About page, Backrub was started by Larry Page […]