Just because a company is selling a niche product it doesn’t mean that the seller won’t face strong competition from other sellers. Selling products in highly competitive niche areas comes with some specific challenges and ultimately SEO is still just as important for selling and conversions. There are some specific and some more general SEO […]
This week I read an article all about bad practices in search engine optimization and how to avoid these practices. Bad SEO is any practice that will hurt your rankings or provide poor user experience. Bad SEO can be accidental or intentional. Accidental SEO would be something like having duplicate content. Intentional SEO would be […]
The world is changing every day, all the time. Consumers are constantly changing their opinions, and sellers are constantly trying to change with those opinions. But, just because your old content might not be as relevant, doesn’t mean you have to throw it away completely. Updated content can help drive more traffic and engagement, so […]
Knowing the YouTube search algorithm is important for any video content creators. Regardless of whether a video is informational, building a brand, or designed to sell products, working with the algorithm is essential to having it ranked. Video creators that know what the search algorithm is looking for can push their content to more relevant […]
Information gain is a way may Google evaluate a site for rank by analyzing how much “new” information your site includes that your user hasn’t been able to collect elsewhere. It is meant to be useful to the information gathering intent of the user. This part of Google’s algorithm would allow them to better target […]
There are many parts of SEO that are important to understand and implement well. This is not an exhaustive list, but rather the top 5 that are stressed today as absolutely necessary for SEO success. 1. Keyword Research Once you understand your audience and the industry that you’re moving in, it’s absolutely necessary to do […]
One of the main ways you can improve your site’s SEO is by writing effective, high-quality content. This will drive more traffic, make you appear more reputable, increase backlinks, and more. But, how do you do it? Make Your Content Useful and Unique Your content is not just paragraphs to hide keywords in– it should […]
There are thousands of companies that maximize their marketing and business success through the content they promote, and, in the ways, they optimize their search engine to suit how they believe their customers would be searching their products. The combination of good content marketing and well thought through search engine optimization is an unstoppable duo […]
When I first took Content Marketing with Professor Sweet, I had just vaguely heard of WordPress, and was initally so overwhelmed by all the different tools and methods of customization. I had seen ads for Wix, and even messed around making a site or two on there, but what we were doing in class seemed […]