One thing I have noticed while learning about SEO is how confusing it feels at first. Everyone talks about keywords, algorithms, rankings, and optimization, but it is hard to tell what actually matters. This made me curious about why SEO feels so overwhelming for beginners, even though the basic goal seems simple: get people to […]
When you are starting to think of your audience, a helpful trick can be to create an imaginary individual that represents someone who you would like to search for your site. This person can be given a specific name to categorize themself as your searcher and you can start to define their characteristics. To begin […]
The PageRank Algorithm In 1996, two Stanford students, Larry Page and Sergey Brin, developed the PageRank algorithm as part of a research project for a new kind of search engine. The concept is quite simple: the algorithm calculates the importance of web pages based on the number of links pointing to them. The university filed […]
SEO, or search engine optimization, in its broadest sense, is the process of increasing a website’s visibility and deploying techniques that increase traffic to the site, therefore making it rank higher in search engine results. Within the realm of SEO, however, there are two additional camps. These consist of black hat and white hat SEO. […]
However, the process of maximizing clicks to a website does not necessarily mean getting bogged down in research about various keywords or designing complex spreadsheets that contain information about search volume. In truth, some of the best approaches for SEO involve ignoring the need to focus as heavily on the research about the exact word […]
When people first hear the term Search Engine Optimization, they usually imagine something technical with code, algorithms, and people trying to outsmart Google like its chess. Because of that, many beginners misunderstand SEO before they ever actually use it. The easiest way to understand SEO is by defining what it is not.First, SEO is not […]
People who are beginning to create a website may think alt text is an unnecessary feature since many users do not directly see the words. Alt text, however, is one important way to improve a site’s SEO. Through it, you can improve your websites ranking through Google images. Alt text also provides a useful link […]
First, it may be helpful to define what short-tail and long-tail words are. Short-tail keywords are very short phrases consisting of only one or two words that are broad and cover a wide range of categories. For example, “travel places”, “recipes”, “shoes”, and “photography”. Long-tail words are longer phrases that narrow down the search. These […]
Introduction I wish that SEO could be one-size-fits-all, but that isn’t the case. Many people will graduate and work for an business that potentially has a national audience and pre-established best practices for SEO. Those that want to work locally and start their own brick and mortar agency will have a different path to walk. […]