First, it may be helpful to define what short-tail and long-tail words are. Short-tail keywords are very short phrases consisting of only one or two words that are broad and cover a wide range of categories. For example, “travel places”, “recipes”, “shoes”, and “photography”. Long-tail words are longer phrases that narrow down the search. These […]
Introduction I wish that SEO could be one-size-fits-all, but that isn’t the case. Many people will graduate and work for an business that potentially has a national audience and pre-established best practices for SEO. Those that want to work locally and start their own brick and mortar agency will have a different path to walk. […]
A search document released back in 2024 revealed how exactly Google used clicks, links, and content for ranking. This information was great for websites, as they then knew how to rank higher in the search engine. The things that people discovered were that links matter. Links are good when the website that links to your […]
For this week I read the section called “Ten Myths and Mistakes” in SEO For Dummies. After reading I chose four of the ten to share with you. #1 (Myth) It’s all about Meta TagsOften times people think that keywords and description tags are things to revisit after doing your meta tags. However, this is […]
Long-tail keywords target broad concepts and user intents. These keywords are typically three to four words which results in having a low search volume, competition rate, and cost-per-click. This leads into search engine optimization because optimizing your website with these keywords allows for higher ranking on Google. This is crucial because around 70% of all […]
Google is the most popular Search Engine Optimization used today. It is so popular that us as humans have coined the term “googling” as a verb. In an article written for ResearchFDI, a survey stated that within every minute there are 5.9 million searches being processed on Google. Adding this up constitutes to over eight […]
When setting up your site to be found on the web, there are many aspects to consider. One such aspect is the mind of the searcher. Sounds fancy and complicated, right? Well, it is not actually as intense as it may sound. Read on to find out… Obviously, your site needs to be easily crawlable. […]
My First Blog post had to do with the “what” of SEO. This is a crash course on who uses and benefits from SEO. The keyword here is “persona”. What are the personas of people interacting with your site? The necessary steps here are to first: brainstorm a quick list of prospective users, then […]