Organic SEO vs Paid Search are two ways to drive consumer to your website. Paid search is making paid ads on search engines; The ads increase attractive to the website. With paid search it allows websites to get a guaranteed stream of consumer on search for the same type of products. The only kicker is […]
One of the most overlooked things in SEO has to be website speed. Everyone seems to be so focused on website layout, keywords, and landing pages, that that completely overlook optimization and load times. When consumers click on a website, they expect it to load quickly. When that doesn’t happen, consumers are far more likely […]
If I were to ask how many of you ever click to look at the second page of Google, I’d imagine it would be a very low number of responses. The same can be said for the wider internet. From some research online, only a very small percentage of internet searchers ever go past the […]
One amazing aspects about the internet is that it enables people with different backgrounds and languages to exchange ideas. With the internet, an American easily can buy a German car or Japanese paper. The internet has expanded business globally, and with multilingual SEO an Italian, who cannot speak english, can purchase an iphone. People find […]
I curiously wondered if there was a book on SEO for dummies, to my shock, there is. While looking over the book, “SEO for Dummies” I found a section about SEO keywords that particularly interested me. This section discussed what to take into consideration when making keyword lists. Identifying Obvious Keywords Start with a simple […]
The article I looked at for my blog post added two subjects: Search engine optimization and Design. With my major being design and innovation, this article was very interesting to me, and with my design classes, everything seems to be clicking. The article talked about how even the best-looking website without good SEO can fall […]
The Rise of Search Internet growth quickly outpaced human indexing efforts, highlighting the need for automated indexing. However, many of the earliest search tools were primitive and did not track any information beyond the website title. This all changed in 1994 when WebCrawler was born. WebCrawler was the first crawler to index entire pages and […]
The search engine optimization (SEO) process is probably best defined as simply understanding the main elements of planning for a website. Some of those main elements include technology choices that you will use for your website. Market segmentation through understanding the user’s needs or demands. Content, branding, competition, relevance, and much more. There are many […]
In class, we recently discussed keywords and their value within research and search. Something I found really interesting is that “keywords” extend to phrases. When we did the exercise in class, I listed different phrases I searched like, “List of businesses in Grove City PA” and “Grove City Chamber of Commerce” and “Businesses near me.” […]
If Sharpshooters Elite were to create a website, the main question would be what the website would actually be used for. A lot of organizations have websites that have tons of information, but that doesn’t mean they’re helpful sites. From my experience looking at youth basketball sites, for it to be effective and helpful it […]