Structured data is data which is a standardized and organized way to provide information about a web page. It helps search engines better understand what your content is about. But how does it help your SEO? While there are many benefits of structured data, we will discuss four important ones. Rich results are visually-enhanced search results […]
It’s important because sometimes, search engines might make a mistake! They might not understand the purpose behind your content and provide your site as a search result on a SERP that you were not aiming for. SEO is made up of a lot of components and tools that can ultimately help you improve your ranking. […]
First, what are Rich Snippets? Rich snippets are visually more appealing search results with additional valuable information displayed alongside the title, description, and URL. The extra information comes from structured data on the page. When do they show up? Rich snippets can only appear for pages with certain types of information, and they can be limited further by a […]
User experience (UX) is a critical factor in the success of any website, and its impact on SEO cannot be overstated. Search engines aim to provide users with the best possible experience by delivering relevant and high-quality search results. As a result, they prioritize websites that offer exceptional UX. Factors such as website navigation, page […]
Mobile-first indexing is a significant shift in the SEO landscape, with search engines prioritizing the mobile version of websites for indexing and ranking. This means that having a mobile-friendly website is no longer just a bonus but a necessity for online success. Optimizing your website for mobile SEO involves ensuring responsive web design, where the […]
In the pursuit of comprehensive SEO strategies, it’s easy to overlook simple yet effective techniques that can significantly impact a website’s visibility and ranking. Two often missed SEO strategies are optimizing meta tags and leveraging internal linking. Meta tags, including the title tag and meta description, are concise snippets of information that provide a brief […]
SEO is crucial for e-commerce sites to drive organic traffic, increase visibility, and boost sales. It involves keyword research, on-page optimization, high-quality content creation, technical SEO, user experience, and off-page SEO. By strategically incorporating relevant keywords, optimizing product descriptions, and creating unique content, e-commerce sites can improve search engine rankings and engage users. Ensuring a […]
Voice search optimization is a crucial aspect of modern SEO, driven by the popularity of virtual assistants like Siri, Alexa, and Google Assistant. This technology allows users to perform searches by speaking commands or asking questions. As voice-activated devices become more prevalent, businesses must adapt their SEO strategies to optimize for this new search paradigm. […]
Overall, SEO has been a very interesting class. At first, I was worried that the class would focus heavily on the technical side of SEO. As someone who is terrible with technology (I don’t think I’ve been connected to the wi-fi for at least three days now), the strategies we learned about in this class […]
Firstly, you need to make sure you have a search persona. If you don’t have one, go back to my last post to create one! Next, lets walk through the process of narrowing your keyword searches. Following this list will be super helpful with narrowing down what keywords you could easily rank for.