Link baiting might sound like a negative term for SEO, but it is invaluable to driving traffic to your website, especially to further optimize offsite SEO. What is link baiting? Simply put, it is when other sites similar to yours reference back to pages of your site. If used correctly, this can expand your rose. […]
Before you’ve had your first job in SEO, it can be hard to know how to build your resume and expertise. SEO certifications can help give you knowledge and experience. Plus, they can also show potential employers that you are both dedicated and driven to learning more about SEO. In this blog article, we’ll go […]
Since we are beginning our SEO challenge for this class, I thought it might be good to do some research on the best ways to fill content gaps on a website. I consulted a step-by-step guide from SEMrush. SEMrush recommends finding out what your competition is ranking for on the SERP because often you can […]
What are the main goals of Search Engine Optimization and what are some tips to optimize for each? 1. Raw Traffic The obvious main goal of optimizing a site for search engines is to generate organic site traffic. You want to get as many users as possible on your site for various reasons. To increase […]
I was wondering if there were any big name companies that have or have had bad SEO and I found a whole article outlining some huge companies we’ve all probably heard of, committing some of the most heinous SEO crimes out there. BMW’s Keyword Stuffing Nightmare in 2006BMW used doorway pages stuffed with keywords to […]
Over break I was explaining this class to my parents, and they replied that it sounded like this class should be for computer science majors, since we are learning how to optimize websites. I then explained to them how this class is dual labeled as both MARK 330 and ENTR 330, and that this content […]
Webmasters are constantly looking for ways to get a leg up on competitors and rank above them in the SERP. Along the way, some have wrongly assumed that certain strategies help them rank higher when actually they cause nothing to happen or even worse, cause a rank drop. A few of these fallacies are: using […]
Word stream provides a basic beginners guide to search engine optimization. They have 8 concepts to cover. The 8 topics are: I will cover the first 3 points. First, why is SEO important? SEO is important for getting traffic to your site to drive revenue and increase awareness. People should care about SEO as it […]
Local Search Engine Optimization is used to increase online presence for a business to appear in search engines when nearby users search for a relevant product or service. The goal of increased presence is to drive business conversions. Semrush Blog posted an article titled “How to Improve Local SEO: 11 Best Practices” that serves as […]
Over the last couple of weeks, I’ve been working as an intern for a company called ContentOracle AI through the E+I Fellows program here at the college. It is a marketing internship that leans heavily on the SEO process and adapts it to help gain passive traction to the website. Its also a useful tool […]