Pogo-sticking is something that we do everyday when we are making a Google search. This is something that can make or break your website’s amount of traffic. This is when the user clicks on your site and then they just go back to the SERP and click on a new link because yours was not […]
SEO has long been the crucial piece for digital marketing, until Answer Engine Optimization (AEO) entered the scene. AEO is like SEO in that it optimizes content for search queries that are phrased as questions. The aim is for the question to appear in the SERP as a snippet or answer box. The rise of […]
In search engine optimization, empathy is a crucial and important aspect. When finding keywords, starting a website, or brainstorming, you always need to have empathy. By asking yourself and your team, “what does my target market want?” or “what are they searching for?” you are then able to find more accurate information instead of basing […]
there is a lot of pain in the world and even more so if you focus in on the pain of any customers your business might have. Pain can sometimes cause people to buy products and services purely to get rid of that pain. Some institutions actually thrive off that and make pretty good revenue. […]
By Caroline Marshall Since creating content is such a time consuming process, it is important that people are able to find it. This is why keyword research is necessary for search engine optimization. Let’s explore the topic of keyword search for SEO and some of the questions to ask yourself to create content that will […]
Have you ever been stuck in your search for valuable keywords relating to your business or website content? Keyword stemming can be a valuable tactic when you’re struggling to come up with additional keywords to target in your content. By identifying the root word of your target keyword, you can expand your reach and capture […]
Black hat SEO tactics such as keyword stuffing can be highly detrimental to the search engine optimization efforts of a website. Keyword stuffing refers to the practice of overusing a target keyword or phrase in an effort to manipulate search engine rankings. This can result in a penalty or even a complete removal from search […]
Keyword cannibalization occurs when multiple pages on a website target the same keyword or phrase. This can create confusion for search engines and lead to a decrease in rankings for all affected pages. It can also make it difficult for users to find the information they are looking for, as they may land on multiple […]
At first glance it might seem as though web design and SEO are two completely different parts of a well functioning website. This is true to a certain extent. Design and SEO work very differently and perform very different task, but expecting them to never work together is unrealistic. Why does SEO web design matter? […]
Search Engine Result Pages or SERP’s are Googles response to a user’s search query. Why are SERP’s important to SEO? A SERP determines how your website will appear on the first page of Google. SERP’s include paid ad results, organic results, featured snippets, knowledge graphs and video results. The two most important categories included on […]