“Know thine enemy and know thyself and you shall not fear the outcome of one hundred battles” -Sun Tzu the art of war. No, seriously. Understanding your competition is half of how SEO works, because the entire point is for your site to have the best SERP position possible, you will always have to outplay […]
A lot of SEOs finally have realized that ranking a website in the long term is not just about building a large number of links. It’s also about creating high-quality content that will attract links naturally over time. However, one type of SEO that still is underutilized is VSEO: video search engine optimization. Although a lot […]
Sell a Product, Not a Campaign SEO is always evolving and changing. It has turned into an opportunity for businesses to create content for their target audience by offering relevance, value, and engagement. Content marketers should use SEO techniques and treat their content like a product, not like a marketing tactic. Some content strives to […]
HOKA History Unless you are already familiar with the brand HOKA was mainly founded to fill a niche in the running and hiking community. HOKA was founded in 2009 by Nicolas Mermoud and Jean-Luc Diard, the brand’s name itself is derived from the Maori language phrase “hoka one one,” which translates to “fly over the […]
At the heart of SEO lies content. No matter what business you are in, content should be one of your products as it is one of the most valuable assets and potentially the biggest differentiator on the web. So, what does it take to craft content that not only captivates audiences but also appeases the […]
Schema markup, which is structured data markup, can provide a way to add additional context to web content and help search engines better understand the meaning and context to web content. This will help search engines better understand the meaning and context of the information on a webpage. It helps improve search engine visibility. If […]
Improving local SEO involves optimizing your online presence to increase visibility in local search results, especially when users are searching for products or services in a specific geographic area. Here are a few effective strategies to improve local SEO. By implementing these few strategies, you can improve your local SEO and increase the visibility in […]
Canonicalization is the process of selecting the preferred URL among several similar or duplicate URLs containing identical or nearly identical content. In simpler terms, it tells the search engine which version of the webpage is the authoritative source. Upon picking your specified canonical URL, search engines will use it as a reference point when indexing […]
On-page and off-page optimization are two distinct components of SEO. They focus on different aspects of improving a website’s ranking for SEO. It is important to understand some key differences between the two. On-page optimization refers to techniques and strategies used to optimize individual web pages used to improve search engine ranks, whereas off-page optimization […]
Identifying what keywords are relevant to what users are researching can be difficult. It is the backbone of a good strategy for SEO so it is important to know how to choose them well. Here are some tips for identifying good keywords for SEO.