One major part of staying competitive in search engine optimization is keeping up with your competitors. Analysis of their webpage is a key part in seeing how successful they are. Seeing what they are doing well and what is not working is key in critiquing your own website. Some basic ways to analyze your competitors […]
Tiktok has begun to expand its offerings, moving into the search ads market. This places Tiktok as a rival to Google and Microsoft, who are both giants in the search market. Tiktok is planning to offer advertisers the opportunity to bid on select keywords and phrases specific to their product or service. This benefits the […]
When building a website using WordPress, you might want to install lots of plugins to achieve your SEO dreams. However, WordPress already has some SEO tools built in that you can use right from the start to increase your site’s visibility. Here are the first couple easy things you can do to immediately get started […]
Black Hat SEO is a practice that aims to get a site’s ranking higher in the search results, in an unethical way. Black hat techniques include keyword stuffing, cloaking, using private link networks, and more. There is an ethical way to appear higher in the SERP page, but black hat SEO is not the solution. […]
It is especially important for small businesses to use SEO practices to help their business grow and thrive. Utilizing the following tips will take your small business to the next level. One tip for a small business owner is to create a Google AdWords account. With this, you are able to search the best keywords […]
Keyword research is a pivotal part of SEO strategy. Having high quality keyword research can be the difference between a successful SEO strategy and a failure. In this post, we’ll walk through the steps of keyword strategy. In the end, you should have the information you need to successfully start your own keyword research. 1. […]
In the article, Seo is Alive and Kicking in 2023- and beyond, they go into depth about what SEO is currently and how necessary it is for the new digital age we are experiencing. This is pretty amazing considering the effects that Google and Microsoft are having on the realm of search, the studies show […]
Black Hat SEO is a manipulative way of making your website more visible by using unethical strategies. While some of these tactics may work they are very spammy and the sites can be very misleading. Here are some examples of Black Hat SEO: Keyword stuffing, Cloaking, Paid links, Hidden text links, and Automated content. Here […]
Hackers may target your website to post malicious content, commandeer your traffic, install malware on users’ computers, or even hold your website for ransom. A good hacker can control a website with or without the administrator’s knowledge. Not only can hackers create significant damage to your site and harm your users, but they can ruin […]
New updates within Google’s desktop search results will hopefully enable easier usage for searchers. The most distinct change is that Google updated the desktop search results with favicons and site names. A favicon is essentially a visual reminder of the website identity and it is included in the address bar or in tabs. They should […]