Search Engine Optimization is optimizing a website’s content and online presence overall to improve its ranking in SERPs. This will help earn ranking rather than pay-per-click ads. Here are a few SEO benefits: SEO is fundamental to digital marketing and can significantly impact the success and growth of your website/business online.
Websites are constantly competing for visibility, so how do you ensure your online presence is not just visible but successful? A great way is site audits. Site Audits are an often-underestimated tool that can serve as a guideline for businesses to find success in optimization and efficiency. Firstly, a site audit acts as a diagnostic […]
For anyone looking to make their website visible online SEO is a familiar term. For this crowd there are a few common challenges that often hold them back from achieving the SEO they would like. Here are a few of these challenges and how to overcome them. 1. Poor Keyword Selection and Optimization Challenge: One […]
An SEO audit is essential any website owner looking to improve their SEO. By analyzing your website’s performance and areas for improvement you can refine your SEO strategy and drive more organic traffic. Here are the 8 steps to perform an SEO audit of your site. 1. Check Your Website’s Visibility on Search Engines The […]
There are several key mistakes that are repeated by online sellers, often because they do not invest the necessary time in optimizing their sites for search engines. By avoiding the mistakes listed above and investing a significant amount of time in creating quality content that reaches customers through search engines, you will improve the credibility […]
Do you enjoy causing problems in your spare time? Or perhaps pushing people’s buttons is your life mission. They say that the sky is the limit, so go big or go home! Google, here we come! 1. Cloak like there’s no tomorrow Nobody likes finding out that the wool has been pulled over their eyes, […]
Overview Learning the base knowledge of the google search engine and how it analyzes a website will put you ahead of your competition. Taking a look into crawling, indexing, and serving search result will give you good insight into SEO and what you need to do to optimize that process. Knowing these stages is a […]
We all know that SEO is a difficult and time consuming process. Once you finally narrow down a couple of key words to optimize, it’s tricky to utilize them in ways that are helpful to your blog post. That is why some people engage in practices such as keyword stuffing, link bait, sneaky redirects etc. […]
Ah yes, one of the greatest question is business: Who are my customers. Oh the whoas of the company that does not answer this properly. “Something for Everyone” is an automatic pathway to failure. Not picking a focus and doing it really well, but rather trying to do everything for everyone, is the key at […]
The first time I heard this term, I honestly thought of the Boston Tea Party. I was really quite confused as to what this had to with business, especially within the realm of SEO. So what exactly is the Boston matrix? Well, to help define this I consulted with my main resource for this brief […]