Why is SEO important if your business is already doing good? Why waste the time and the money involved? Here’s why: “create long-term brand awareness, expand your target audiences and earn more revenue, then search engine optimization is crucial.” 1. Having a site that is a high rank on the results page provides credibility. It […]

When thinking about SEO, it is important to remember that people from different generations search differently. On an article I read, they did a study monitoring the searches of people from different generations. They found that Gen Z, they youngest generation they surveyed, actually used the most search terms. This is surprising, but it might […]

Google has dominated search for a very long time, but it is interesting to look back and see what their mission was and how they ended up where they are now. For example, in 1997 they launched the Google website with their goal in mind of connecting the searchers to the best possible answer right […]

Keyword research is obviously an important part of SEO, but why is it so important? Keywords are so important to SEO because they help the target audience find your information on Google. Without these keyword it would be much harder for the target audience to find what they are looking for. How can you be […]

New to SEO and don’t know where to start, or trying to conduct research and want some tools or extensions to help you out? After some exploration, I found the two following tools and recommend giving them a try to enhance your research capabilities. 1. Answer the Public  This is a useful search listening tool […]

Keyword Research is a crucial part of SEO. It is the first thing you do when trying to create an SEO Strategy. It is the base on which you build your online brand presence. With so much relying upon this first step, what if you could just be that much more sure that it has […]

With the recent introduction of ChatGPT, many are saying that this is the thing to finally replace Google. But others are saying that’s not so likely. The author of the attached article, Mindy. Goes into what the implications of ChatGPT might be. And one of the big things that she points out is that due […]

Ecommerce SEO focuses on the use of search engine optimization in order to generate more traffic for an online store. For instance, on Google, 10 organic search results appear within the first page of results from any search. It is the most ideal for any online retailer to appear within this first page of results […]

Pain and gain maps help search engine optimizers classify the persona who view their site. If you think about it, every decision is made weighing the pain and the gain, or the risk to reward. This means online decisions are no different. Knowing the pains and gains of our internet persona helps us to think […]

Just as there are two types of SEO (on-site and off-site), there are also two ways psychology interacts with SEO. Firstly, SEO done well has to be done with the end user in mind. When finding the most effective keywords, one must understand the target audience and how they would word their searches. Searches come […]