Google is making changes to its search results to make them more visual, “snackable,” personal, and human. The aim is to provide users with a more engaging and interactive search experience. One of the key changes that Google is implementing is to make its search results more visual. This means that users can expect to […]
What is SEO process of optimizing a website to rank higher in Search Engine Results Pages (SERPs). Why is SEO important SEO is so important because most users (~70%) will click a result that appears closest to the top of the page and will not scroll down for further options. How does SEO work search engines […]
The following Text was written by Chat GPT on Keyword research in SEO. Keyword research is the process of identifying the search terms and phrases that people use when looking for information, products, or services online. It is one of the foundational elements of search engine optimization (SEO), as it helps website owners and marketers […]
Rand Fishkin, the founder of Moz, is a prominent figure in the world of SEO and is a strong proponent of the idea that content is king when it comes to SEO and digital marketing. There are a few key reasons why Rand believes that content is so important: Overall, Rand Fishkin’s “content is king” […]
As the semester comes to and end,I thought it would be a good to review some of the basics that we learned at the beginning of the semester that are still essential. The first point being how search engines work. Google specifically sends out crawlers to follow hyperlinks on the web to discover new content. […]
Featured snippets and rich snippets are powerful tools for increasing your website’s visibility in search engine results pages (SERPs). A featured snippet is a summary of an answer to a user’s query that appears at the top of the search results, while a rich snippet includes additional information such as ratings, reviews, and pricing. To […]
When talking about SEO, we talk a whole lot about Google. But what about other search platforms. And I’m not talking about Bing or Yahoo. I’m talking about what we usually think of as apps: Youtube, Spotify, etc. Because these are also search engines in social media form. And since we’ve been talking about social […]
When you perform a Google search, Google may produce a specialized box of information to answer the query. These boxes can deliver content from one or multiple relevant websites. If you have optimized a webpage very well, Google may display your content as structured data – which might mean a golden ticket to new traffic […]
The introduction of Artificial Intelligence is something that cannot be prevented or studied beforehand. As humans, we have very little choice about why the introduction of AI could lead to severe problems such as education, jobs, healthcare, and overall human safety. However, we are called to be in culture and deal with Artificial Intelligence to […]
Running into a 404 error is one of the most common errors users run into. So spending time on it is a great way to convert people. There are many great examples to study from. A great place to start is to make a funny joke about it that relates to the theme of your […]