Sometimes the best research you can do in SEO is that of your competitors. Not only can you see flaws in their site, but you can gain inspiration for your own site. A lot of times, this research will point out niches and gaps you can take advantage of. This will allow you to create […]
There are several different kinds of analytics that you can do to track the traffic that is moving through your website. It is a way for the website creator to see how well their site is performing and if they are drawing in users. There are a lot of different outlets to track these analytics, […]
Keyword search intent is a highly researched topic that can be very helpful with the optimization of a website. A user’s keyword search intent is the reasoning behind searching something. Search intent can come in all different forms, but there are four main types. The first form being, informational intent. The user will make a […]
SEO competitor analysis involves evaluating your competitors search engine optimization strategies and techniques in order to identify opportunities for improving your own website’s SEO performance. This process requires extensive research and analysis of the content, keywords, backlinks, and overall SEO tactics of your competitors to gain insight into their strengths and weaknesses. By conducting an […]
When you are researching the topic that makes up the main content of your website, it is important to have relevant information that would be helpful to the consumer. When someone clicks on a site that deals with a topic that they are not completely understanding of, it would be really helpful to have some […]
Google Analytics is a piece of software that is extremely helpful for optimizing the SEO of your company’s website. The data collected by GA helps you determine where your site visitors are coming from and going, which therefore allows you to see where your SEO is strong and weak. Once you know this, you can […]
Black Hat SEO is a set of practices that intend to increase rank in search engines by using tactics that violate that search engine’s terms. Some black hat strategies include content automation, doorway pages, hidden text or links, keyword stuffing, reporting competitors without merit, sneaky redirects, cloaking, link schemes, guest posting networks, link manipulation, article […]
Google analytics is a great tool that tracks how much traffic your site gets, and the success of converting those users to clients. It is also now free to use, which makes it a usable tool for any business. There is plenty of data about sites that can be pulled by this tool. Site owners […]
Product page SEO refers to the process of optimizing the elements of your product pages on your website to provide search engines with enough relevant content for your page to be found in the search engine. These pages are typically the ones that potential customers land on first when they are conducting searches for specific […]
Google analytics can be helpful for business analysis. It watches the amount of traffic a website gets and gives great insight into how to increase the number of views on your website. Right now, Google is switching from universal analytics (UA) to Google Analytics 4 (GA4). GA4 is has more metrics and benefits for digital […]