In the ever-evolving world of search engine optimization (SEO), the importance of link earning stands out as a cornerstone strategy for building a website’s authority and improving its ranking on search engines like Google. Unlike paid links or manipulative tactics, link earning focuses on acquiring backlinks organically through high-quality content and genuine relationships. This approach […]
I always hear SEO terms thrown around and, if I am completely honest, sometimes I forget what each thing means. This is due to there being so many and the fact that they are all so similar. One phrase that I have been hearing a lot recently is lead generation. While I knew what lead […]
From Search Engine Journal, there are 7 important parts of SEO people need to get right. These parts are important for getting your website found by your target market. Search engine journal does a great job explaining important parts of seo but also focuses on terminology we must understand.
The new Snow White 2025 live-action remake is the epitome of a marketing disaster. It had all of, but not limited to, two actresses on opposing sides of an international war with very public opinions, amidst a culture war no less, as well as a complete collective disregard for what made the original a success […]
It may seem that the error pages are part of the site that you can leave un updated and unedited but you can take advantage of these pages to increase conversion and build trust with the user. It may seem odd that an error page can do these things but if you think about how […]
In class, we talked about the importance of designing 404 pages that redirect users back to the homepage when they find a broken link on a website. 404 pages are great, but if a site has too many broken links, SERP ranking can decrease. Here’s three ways that broken links harm SERP rankings according to […]
According to Neal Schaffer, 80% of people prefer videos over written text. That means that only 20% of people want words. Do you want 20% of your audience to be engaged with your content or 80%? Are you more likely to click on a bunch of words or a video? What is your reasoning behind […]
404 pages occur when the URL of a link to your site is either broken or mistyped. A fun, specific way to stand out from the crowd and add your own brand personality to your site is to create a custom 404 page. However, don’t think of your 404 page as separate from the rest […]
Many websites create and design 404-error pages in a manner that fits the aesthetic and mood of the site itself. It gives the company an opportunity to further their theme. What is a 404 error exactly? A 404-error page is also known as a “page not found” page. According to Mailchimp, a website may display […]
In 2017, the SEO software company Moz realized their blog had become bloated, and much of their content was getting very little traffic. Moz had been publishing for over a decade and at this point they had thousands of articles. After surveying their content, Moz found that many of the articles were outdated, no longer […]