If you have something you do not know, like a word you do not know or something new you want to learn, you will probably look it up on Google. Nevertheless, how do you search for keywords effectively and get good results? Keywords are a crucial part of finding and achieving desired results in search […]
The goal of SEO is to get a website to appear at the top of Google search results. There are countless ways to achieve this. Some methods involve exploiting system vulnerabilities to cheat, which is known as black hat SEO. The opposite of black hat SEO is white hat SEO. White hat SEO relies on […]
I took Content Marketing with Sweet in the fall, and now SEO is helping me to look at content even closer and with a different view. The historical view is that content is king. Old School SEO developed content for digital agents- like Googlebot, Bingbot, and other similar tools. Now, relevance for users trumps it […]
When people first hear about SEO, they usually think it is something technical. They picture algorithms, coding, website structure, and complicated analytics. While those things definitely matter, I have started to wonder if SEO is actually more about psychology than technology. At its core, SEO is about understanding how people think, what they search for, […]
One unfortunate tactic that can occur when designing your SEO can be Keyword Cannibalization. This is where several websites are optimized for the same exact keyword. An example could be two apartment companies in Pittsburgh both using “Nicest apartments in Pittsburgh” as their keyword optimization. When they do this, the two apartment company websites are […]
The acronym, “SEO,” had its first recorded usage in 1997. However, the official term predates the creation of the various search engines we know and love. The search engines that did exist at the time functioned more like a directory that you would find on the wall of a mall. SEO really begin when smaller […]
Description tags are short summaries of a webpage’s content that appear in SERPs. While search engines do not use description tags as a direct ranking factor, they play an important role in how users perceive your page before clicking. A good description tag will improve click-through rates, attract more users, and set clear expectations for […]
After building a master list of potential keywords, the next phase of keyword research focuses on evaluation, prioritization, and implementation. These final steps determine which keywords are realistic to pursue and how they will be integrated into your website and content strategy. Step 6 is to conduct searches for your potential keywords and analyze the […]
SeoProfy has updated its audit so it can now more easily help businesses rank higher and gain visibility in AI-generated responses. Whenever one looks something up on Google or Bing, the first thing that pops up is not usually a business or website, but an AI overview. This removes visibility from websites as the viewer […]
Keyword research is the foundation of effective SEO. Choosing the right keywords determines whether your content reaches the people who actually need it. The goal is not just to find popular search terms, but to identify terms that match user intent. Also, reflecting real needs, and presenting realistic ranking opportunities within search engines. The first […]