How do you optimize your content to be search-friendly? Here are 3 tips that will help your blogging needs! 1. Align Your Blog Post with Search Intent Google wants to serve its users with the most relevant content. It does this by understanding why a searcher is looking for a particular topic. To identify search […]
Through what we have discussed in class. There are several ways in which black hat SEO is done that can affect many users of the internet who especially have a site. One of those ways is called cloaking which is showing different content to users than you show to googlebot. Another way is through hacked […]
Black hat SEO is the use of non-customer focused tactics in an attempt to boost search engine performance. This often utilizes very aggressive and dishonest techniques that do not provide any value to a human user. These tactics often include the following: Unfortunately despite efforts by search engines to guarantee quality, many black hat pages […]
As smartphones have become the front line for search your keywords must reflect that type of search. More than half of the first searches are on users’ smartphones and most of those are through voice searches. As users rely more on voice commands, failing to optimize for voice search could mean missing out on valuable […]
What is black hat SEO? Black hat SEO is using potentially deceptive techniques to boost a web page to be higher on the SERP. How do I know if I am doing black hat SEO? Here are three common applications of black hat SEO. Keyword Stuffing One common black hat practice is keyword stuffing. This […]
In 2010 JCPenny, a department store, was busted for the use of black hat SEO tactics. At the time JCPenny had hired an SEO company to run and improve site ranking. This company had been engaging in what is commonly referred to as “black hat” SEO which is the act of trying to pursue loopholes […]
Content in general is critical for Search Engine Optimization, but why? Here are some reasons. Since the content of a website should be centered on the user, it is imperative to gain understanding of them. By developing a clear target market to appeal to, you can then start to understand their content needs. Here are […]
Publish Relevant Content On-site SEO is the key to search engine success. Having authoritative and authentic content will be the main driver of search engine rankings. Quality content created specifically for your intended user increases traffic, which improves your site’s authority and relevance. Identifying and targeting specific keyword phrases for each content page on your […]
Overview Knowing our competition in business is very important in optimizing SEO. SEO can not be accomplished properly without knowing our competition because we do not know how to market ourselves differently than other businesses. Business Examples Competition is different in every field of business from “The Best Dog Groomers” in my area to “Cheapest […]
Every business has a cycle of seasons that they know or they should know. Trends during certain times of the year can be determined by collecting and analyzing data based on the time of the year. Optimizing your keyword selection seasonally can lead to major competitive advantages over your competition. After selection your keywords, its […]