It’s easy to think of SEO in terms of data. Conversion, click-through rates, keywords, linking on and off the page, hitting a certain word count, and creating embedded links are all valuable parts of the process. It’s also important to consider SEO in terms of content. Knowing your audience, creating value, and getting creative with […]
So you have a website, but don’t know what to add that will really differentiate yourself? The right topics can drive organic traffic and increase visibility online. Here are five easy ways to find content ideas for any website: Pay attention to the frequently asked questions your customers ask about your products or services (the […]
I recently read the article titled 9 Video SEO Tips to Help Your Videos Rank from the blog section of Semrush. The first tip was to make videos about topics that people are searching for through a keyword search tool such as Semrush’s Keyword Magic Tool. The second tip is to make high-quality videos with […]
What Is Negative Earned Media? In the realm of advertising and SEO, negative earned media is a form of outbound media. It is when a customer speaks poorly or complains about a company and its products/services. For example, if Chick-fil-a was to take away their Chicken-Minis for breakfast, there would be a plethora of online […]
Link building is a SEO tactic that is very important to the success of the SEO of your business. It is a lot of work and can be difficult to stay on top of. Thankfully there are sites out there that have tracking services that business owners can utilize to make these tasks easier. One […]
Sometimes SEO isn’t always about you. Although optimizing your own site and doing research for your own site is crucial, it’s also important to take a step back and look at who you’re competing for clicks with. Competition should encourage, never dishearten. Striving with competition “Competition” gets a bad rap. Many people think it’s a […]
User experience, commonly known as UX, is heavily impacted by SEO and vice versa. User experience explained simply is how a customer interacts with and engages with a site or product. When discussing SEO, user experience is impacted by how fast and how clearly the SERPs answer the user’s search request. When a potential customer […]
There are many times that your content might hit a snag or start to stop attracting the audience numbers that you used to. What do you do in these scenarios when you feel like your content whale is beached? Hope this helps and can get you thinking on how to constantly innovate your content so […]
The influence of search engine optimization is typically discussed in a positive and useful manner which is true! SEO, however, can be used in a not so positive manner. Individuals are able to use SEO and use it to make unethical decisions. Unlike black hat SEO, SEO scams and cons often occur between buyers and […]