For our semester project in SEO, I am working to improve a site for my boyfriend’s mom. She owns a soap company out of her home and creates various scented soap, shampoo, and conditioner bars. I was originally interested in it because the website itself is not optimized for web users. If anything, it functions […]
The clothing retail space is such a common space with many competitors and brands fighting for the attention and business of customers. Finding a way to stand out among all the noise is always on the minds of clothing brands, this is why search engine optimization is so important. Utilizing SEO makes it easier for […]
In the digital world, visibility is everything. Millions of websites compete for attention on search engines every day, all striving to reach the right audience. While SEO is often seen as a technical strategy involving keywords and algorithms, its true power lies in understanding people. Because people are shaped by culture, values, and social behavior, […]
In one of the midterm readings, Professor Sweet assigned a reading about Google’s spam policies. I found this specific article very interesting and insightful. So, I wrote down all of the terms the article referred to and an easy definition to make more sense, and I would like to share them with you! I hope […]
In search engine optimization, there are many factors that play into having a successful website. One of which is keywords, and understanding keywords can really drive good user traffic to a site and satisfy the target audience you were aiming to satisfy in the first place. Solid keyword research brings many benefits, some of […]
Search engine optimization (SEO) has changed a lot over the years. Previously, many websites focused primarily on keywords and backlinks. Some tried to rank higher by using tricks like keyword stuffing or low-quality links. Today, search engines are much smarter, and SEO is no longer just about pleasing the algorithm. It now focuses more on helping users find […]
Search engine optimization (SEO) is gradually being shaped by changing trends. This is especially true in the commercial and service industries, where every click and scroll increasingly defines trends. In this context, AI plays a crucial role in accelerating the process, optimizing time and resources. Specifically, AI plays a supporting role in data analysis, pattern learning, and […]
Search engine optimization is talked about a lot in the context of businesses and organizations however the reach of SEO is much larger than we may think. So, I decided to look into an area that I’m interested, sports, which can often involve the use of SEO. As a small-town sports organization or a local […]
Blogs are a great way to improve your SEO. It allows your website to add new content on the regular, as well as adding more search terms. A blog helps search engines see that the website is active and that there is relevant information. Websites that are consistently updated with relevant content perform better with […]
You’re already ten years into building your business. And yet, you’re still nowhere near the top of the search engine results pages...