HOKA History Unless you are already familiar with the brand HOKA was mainly founded to fill a niche in the running and hiking community. HOKA was founded in 2009 by Nicolas Mermoud and Jean-Luc Diard, the brand’s name itself is derived from the Maori language phrase “hoka one one,” which translates to “fly over the […]
Why is knowing your audience so important when it comes to SEO? Audience is very important because it can determine who will flock to your site and by knowing your audience it’s a good practice to see if you are catering to the right people. If a site is very technologically advanced then someone older […]
Understanding your customers in the business world is very important to developing a marketing strategy. One of the best tools to use to understand your customers is creating customer personas. with customer personas, you can understand your customer’s demographic, interests, motivations, and barriers, and leverage that knowledge to create the perfect marketing strategy. To create […]
The website that I reviewed went into immense detail on specific steps on how to create more search-optimized content in order to increase online search traffic. The steps were clear and showed the importance of following the process in order to reach the success of more online traction. With this, it stresses the importance of […]
Last week, we had a guest in class, Connor Grieb, who is the founder of SEO Vineyard. His company is a Pittsburgh-based SEO business that helps customers “with all your digital marketing needs!” As he was walking us through SEO Vineyard, how it works, and how they advertise, he brought up their blog and mentioned […]
Let’s be real, search engine optimization can be boring. The majority of it is finding and using good keywords and linking to different pages on your website. Only using one strategy can get dull quick, and probably isn’t doing much for your audience either. SEO also takes a long time to work, so there isn’t […]
Search engine optimization is essential for every modern website, but there are specific tips for certain types of websites. Blogs are one of the most popular websites on the internet today, so anyone who’s creating one will need customized tips that are tailored to their work. The top three tips for blog optimization are adding […]